Author Jeffrey Dobkin's articles on marketing and direct marketing have been published in over 200 magazines. Direct Marketing Strategies is a collection of some of his best articles."Some articles are fun and funny, some so academic... I don't even like them!" says Dobkin about this collection. But all articles are incredibly densely-packed with practical, useful tips and techniques in successful marketing methods. In his own brilliant conversational style of writing the well-seasoned author makes sure this book is a reference tool that belongs in every entrepreneurial and business library. Easy to read, containing of plethora of both new and thoroughly proven ideas, with no wasted pages. Over 50 independent articles give the reader a chance to jump in anywhere and read a single article of interest, or start at the beginning and learn the tactics of real world, hard-working marketing campaigns. Guaranteed to increase the effectiveness of any campaign in a few nights of easy-and enjoyable-reading. Buy this book once - use the ideas forever.