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Powell's Q&A, Q&A | June 21, 2009

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Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans

by Jason Van Orden

Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans Cover

Synopses & Reviews

Publisher Comments:


Podcasting allows anyone with a computer and an Internet connection the chance to become a DJ or talk show host with a potentially vast audience. But with corporate media giants like Disney, NPR, and CBS muscling into the market, how can Jane and Joe Podcast attract an audience? This essential guide, based on the author’s extensive experience in Internet marketing and podcasting, outlines proven strategies for driving traffic to a podcast website and turning one-time visitors into long-term subscribers. The book covers pertinent topics such as:
  • How to get the best results from podcast directories
  • Choosing an eye-catching title
  • Writing an effective description
  • Search engine tips that ensure top-of-the-list visibility
  • Updates and automatic notifications
  • Offline promotion including free advertising and press exposure
  • And a wealth of effective grassroots marketing techniques, all free or low cost, that keep listeners coming back again and again!

Synopsis:

This essential guide, based on the author's extensive experience in Internet marketing and podcasting, outlines proven strategies for driving traffic to a podcast Web site and turning one-time visitors into long-term subscribers. The book covers pertinent topics such as how to get the best results from podcast directories; choosing an eye-catching title; writing an effective description; and much more.

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Product Details

ISBN:
9780977689552
Subtitle:
The Ultimate Guide to Building an Audience of Raving Fans
Author:
Van Orden, Jason
Publisher:
Larstan Publishing
Subject:
Business Communication
Subject:
Webcasting
Subject:
Business Communication - General
Copyright:
2006
Publication Date:
August 2006
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
205
Dimensions:
8.58x5.74x.43 in. .56 lbs.
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