Nobrow: The Culture of Marketing, the Marketing of Culture
by John Seabrook
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About This Book
ISBN13: 9780375704512 |
Synopses & Reviews
Publisher Comments:
From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture. <BR>In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where "good" means popular, where artists show their work at K-Mart, "Titantic becomes a bestselling classical album, and Roseanne Barr guest edits "The New Yorker: in short, a culture of Nobrow." Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture-entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others-Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.
Review:
“[Seabrook’s] thesis–and catchy name for it–is almost irresistible as a way of describing the effect marketing is having on culture.”–Time
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Product Details
- ISBN:
- 9780375704512
- Subtitle:
- The Culture of Marketing, the Marketing of Culture
- Author:
- Publisher:
- Vintage Books USA
- Location:
- New York :
- Subject:
- General
- Subject:
- United states
- Subject:
- Mass media
- Subject:
- Popular Culture
- Subject:
- Mass media and culture
- Subject:
- Popular Culture - General
- Subject:
- Mass Media - General
- Subject:
- Media Studies
- Edition Number:
- 1st ed.
- Edition Description:
- 1st Vintage Books ed.
- Series Volume:
- 98/31
- Publication Date:
- February 2001
- Binding:
- Paperback
- Language:
- English
- Pages:
- 240
- Dimensions:
- 8.02x5.23x.64 in. .54 lbs.











