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Deadly persuasion :why women and girls must fight the addictive power of advertising
by Jean Kilbourne
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About This Book
ISBN13: 9780684865997 
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Only 1 left in stock at $12.95!
Synopses & Reviews
Synopsis:
This frightening expos reveals how advertisers use what they know about consumers' inner desires and dreams to make sure they develop an addictive relationship to their products. Illustrations.
Description:
Includes bibliographical references (p. 333-349) and index.
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Product Details
- ISBN:
- 9780684865997
- Subtitle:
- Why Women And Girls Must Fight The Addictive Power Of Advertising
- Author:
- Publisher:
- Free Press
- Location:
- New York, NY :
- Subject:
- Women's Studies
- Subject:
- Mass media
- Subject:
- Advertising & Promotion
- Subject:
- Advertising
- Subject:
- Women consumers.
- Subject:
- Women in advertising.
- Edition Description:
- Includes bibliographical references and index.
- Series Volume:
- 93-R027
- Publication Date:
- 19991115
- Binding:
- HC
- Language:
- English
- Illustrations:
- Yes
- Pages:
- 368
- Dimensions:
- 9.57x6.48x1.03 in. 1.40 lbs.
