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Culture Jam: How to Reverse America's Suicidal Consumer Binge-And Why We Must
by Kalle Lasn

Culture Jam: How to Reverse America's Suicidal Consumer Binge-And Why We Must Cover

Synopses & Reviews

Publisher Comments:

America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age.

A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century — a movement that can change the world and the way we think and live.

Synopsis:

This eloquent call to arms against the "branding" of America and toward a cultural revolution encourages a return to individuality, creativity, and free thinking to its citizens. Illustrations.
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Product Details

ISBN:
9780688178055
Subtitle:
How to Reverse Americas Suicidal Consumer Binge--any Why We Must
Author:
Lasn, Kalle
Author:
by Kalle Lasn
Publisher:
Harper Paperbacks
Location:
New York
Subject:
Mass media
Subject:
Sociology - General
Subject:
Popular Culture
Subject:
Intercultural communication
Subject:
Multiculturalism
Subject:
Social movements
Subject:
Mass media and culture
Subject:
Mass media and the environment
Subject:
Mass media criticism
Subject:
Popular Culture - General
Subject:
Mass Media - General
Subject:
Media Studies
Copyright:
1999
Edition Description:
Quill
Series Volume:
105-1067
Publication Date:
November 2000
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
272
Dimensions:
7.98x5.34x.72 in. .46 lbs.
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