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Interviews | January 24, 2012

Jill Owens: IMG Ben Marcus: The Powells.com Interview



Ben MarcusBen Marcus's books The Age of Wire and String and Notable American Women were considered "experimental" fiction because of his unconventional use of... Continue »
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The Elements of Speechwriting and Public Speaking

by Jeff Scott Cook

The Elements of Speechwriting and Public Speaking Cover

 

Synopses & Reviews

Publisher Comments:

Public speakers of all kinds, from old hands to quaking newcomer, have found The Elements of Speechwriting and Public Speaking the single most effective tool they can turn to for help in creating and delivering a successful speech.

Synopsis:

The essential guide to preparing and delivering powerful, eloquent, and well-received speeches, reducing panic and nervousness, and enjoying all types of speaking engagements.

Synopsis:

Includes bibliographical references (p.[227]-231) and index.

Table of Contents

Acknowledgments.

Introduction.

I.PREPARATION.

1.Know Your Audience.

A Speech Gone Bad.

Listener Biology and the Speech Environment.

Listener Psychology.

Listener Sociology.

Typical Speech Settings.
2.Decide What You Want to Achieve.

Why Give a Speech?

Five Kinds of Speeches to Reach Five Communication Goals.
3.Selecting Your Topic.

4.Speech Construction.

The Opening.

The Body of the Speech.

The Closing.
5.Personal, Clear, and Interesting.

Personal, Not Remote.

Clear, Not Confusing.

Interesting, Not Dull.

II.DELIVERY.

6.The Hardware of Public Speaking.

Your Script.

Visual Aids, Props, and Handouts.
7.Attitudes, Nerves, and Rehearsal.

Attitudes and Expectations.

Nerves.

Elements of Effective Rehearsal.
8.Elements of Effective Presentation.

Nonverbal Communication in General.

Eyes.

Face.

Body.

Clothing.

Voice.
9.Building Oratorical Power.

How to Affect Tone.

Nine Rhetorical Techniques for Memorability and Persuasiveness.

III.TOPICS OF SPECIAL INTEREST.

10.The Elements of Persuasion.

Philosophers on Persuasion.

Politicians on Persuasion.

Psychologists on Persuasion.

The Pragmatics of Persuasion.

Effective Argumentation.

Persuasive Body Language.
11.Humor.

First Considerations.

Kinds of Humor that Work Well in Speeches.

Six Rules of Lip.

Tricks and Techniques.
Onward.

Notes.

Index.

Product Details

ISBN:
9780028614526
Author:
Cook, Jeff Scott
Publisher:
Longman
Location:
New York
Subject:
General
Subject:
Public Speaking
Subject:
English language
Subject:
Speech
Subject:
Speeches, addresses, etc.
Subject:
Speechwriting.
Subject:
English language -- Rhetoric.
Subject:
Reference-Speech and Debate
Copyright:
Edition Description:
Trade paper
Series Volume:
95.7
Publication Date:
October 1996
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
264
Dimensions:
8.1 x 5.5 x 0.5 in 295 gr

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The Elements of Speechwriting and Public Speaking New Trade Paper
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$10.95 In Stock
Product details 264 pages Longman Publishing Group - English 9780028614526 Reviews:
"Synopsis" by , The essential guide to preparing and delivering powerful, eloquent, and well-received speeches, reducing panic and nervousness, and enjoying all types of speaking engagements.
"Synopsis" by , Includes bibliographical references (p.[227]-231) and index.
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