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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand Cover

 

Synopses & Reviews

Publisher Comments:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Synopsis:

Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.

About the Author

Al Ries is perhaps the world's best-known marketing strategist.He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning:The Battle for Your Mind and the author of Focus:The Future of Your Company Depends on It.His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia.She is the coauthor of The 22 Immutable Laws of Branding.Together they speak and consult with major companies around the globe.

Table of Contents

The 22 immutable laws of branding — The 11 immutable laws of internet branding.

Product Details

ISBN:
9780060007737
Author:
Ries, Al
Author:
Ries, Laura
Author:
by Al Ries and Laura Ries
Publisher:
HarperBusiness
Location:
New York
Subject:
Marketing
Subject:
Management
Subject:
Advertising & Promotion
Subject:
Brand name products
Subject:
Internet marketing
Subject:
Marketing - Industrial
Subject:
E-Commerce - Internet Marketing
Subject:
Brand name products -- Management.
Subject:
Business-Advertising
Copyright:
Edition Number:
1st ed. expanded.
Edition Description:
Trade PB
Series Volume:
3
Publication Date:
20020931
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
272
Dimensions:
9.30x7.40x.69 in. .83 lbs.

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Related Subjects

Business » Advertising
Business » General
Business » Marketing
History and Social Science » World History » General
Reference » Science Reference » Technology

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand Used Trade Paper
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Product details 272 pages HarperBusiness - English 9780060007737 Reviews:
"Synopsis" by , Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.

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