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Other titles in the Collins Business Essentials series:
Influence: The Psychology of Persuasionby Robert B. Cialdini
Synopses & Reviews
Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven magic” words in a business setting, David offers tools for effective and persuasive communication.
Readers will learn:
The secret word that Harvard psychologists discovered is the key to unlocking human motivation
How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
The number one mistake that managers make during 1-on-1s, and the one simple word that can fix it all
What Dale Carnegie dubs the sweetest sound in any language”
How one tiny word can instantly change someones mind for the better
The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
How the infamous But Eraser” works and why so many people mess it up
The REAL magic behind the word thanks”
The seven words:
Magic Word #1 Because
Magic Word #2 "Name"
Magic Word #3 If
Magic Word #4 - But
Magic Word #5 - Absolutely
Magic Word #6 - Thanks
Magic Word #7 - Help
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
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