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Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld



Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
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This title in other editions

Influence: The Psychology of Persuasion

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Influence: The Psychology of Persuasion Cover

ISBN13: 9780061241895
ISBN10: 006124189x
Condition: Standard
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Synopses & Reviews

Publisher Comments:

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication.

Readers will learn:

  The secret word that Harvard psychologists discovered is the key to unlocking human motivation

  How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you

  The number one mistake that managers make during 1-on-1s, and the one simple word that can fix it all

  What Dale Carnegie dubs “the sweetest sound in any language”

  How one tiny word can instantly change someones mind for the better

  The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down

  How the infamous “But Eraser” works and why so many people mess it up

  The REAL magic behind the word “thanks”

The seven words:

  Magic Word #1 – Because

  Magic Word #2 – "Name"

  Magic Word #3 – If

  Magic Word #4 - But

  Magic Word #5 - Absolutely

  Magic Word #6 - Thanks

  Magic Word #7 - Help

Synopsis:

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

What Our Readers Are Saying

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Average customer rating based on 2 comments:

Buckeye, April 3, 2010 (view all comments by Buckeye)
Seminal work by the master persuader Dr. Cialdini. Incorporated much of this book into a class I was teaching. It's accessible, conclusive and draws from appropriate anecdotal evidence. If you want to understand why people do what they do, buy this book and read it.
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(2 of 3 readers found this comment helpful)
Eric Hamell, November 28, 2007 (view all comments by Eric Hamell)
This is a fascinating book, and I expect to find it very helpful in my work as a political activist/organizer.
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Product Details

ISBN:
9780061241895
Subtitle:
The Psychology of Persuasion
Author:
Cialdini, Robert B.
Author:
David, Tim
Author:
by Robert B Cialdini
Author:
by Robert B Cialdini
Author:
Cialdini, Robert B., PhD
Publisher:
HarperBusiness
Subject:
Persuasion (psychology)
Subject:
Influence (psychology)
Subject:
Personal Growth - Success
Subject:
Motivational & Inspirational
Subject:
Consumer Behavior - General
Subject:
General Self-Help
Subject:
Self-Help : General
Subject:
General Business & Economics
Copyright:
Edition Description:
Trade PB
Series:
Collins Business Essentials
Publication Date:
20061226
Binding:
Paperback
Grade Level:
from 12
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
8.25 x 5.5 in 1 lb
Age Level:
from 18

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Related Subjects

Business » General
Business » Management
Business » Marketing
Health and Self-Help » Psychology » General
Health and Self-Help » Self-Help » General

Influence: The Psychology of Persuasion Used Trade Paper
0 stars - 0 reviews
$12.50 In Stock
Product details 336 pages Collins - English 9780061241895 Reviews:
"Synopsis" by , Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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