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Influence: The Psychology of Persuasion

by Robert B. Cialdini

Influence: The Psychology of Persuasion Cover

ISBN13: 9780061241895
ISBN10: 006124189x
Condition: Standard
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Synopses & Reviews

Publisher Comments:

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
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What Our Readers Are Saying

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Average customer rating based on 2 comments:
Buckeye, April 3, 2010 (view all comments by Buckeye)
Seminal work by the master persuader Dr. Cialdini. Incorporated much of this book into a class I was teaching. It's accessible, conclusive and draws from appropriate anecdotal evidence. If you want to understand why people do what they do, buy this book and read it.
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Eric Hamell, November 28, 2007 (view all comments by Eric Hamell)
This is a fascinating book, and I expect to find it very helpful in my work as a political activist/organizer.
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Product Details

ISBN:
9780061241895
Author:
Cialdini, Robert B.
Publisher:
Collins
Author:
by Robert B Cialdini
Author:
by Robert B Cialdini
Subject:
Persuasion (psychology)
Subject:
Influence (psychology)
Subject:
Personal Growth - Success
Subject:
Motivational & Inspirational
Subject:
Consumer Behavior - General
Subject:
General Self-Help
Subject:
Self-Help : General
Copyright:
2007
Edition Description:
Trade PB
Series:
Collins Business Essentials
Publication Date:
20061231
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
8.01x5.44x.85 in. .63 lbs.
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