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In-N-Out Burger: A Behind-The-Counter Look at the Fast-Food Chain That Breaks All the Rulesby Stacy Perman
Synopses & Reviews
“This book grills up an enjoyable read for both avid foodies and novice diners alike! Permans sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”
—Mario Batali, celebrity chef and author of Molto Italiano
A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Permans In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Deads. A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazines Best Business Books of 2009, and Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohens Sweet and Low and Thomas Manns Buddenbrooks.”
In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.
Stacy Perman's In-N-Out Burger is the inside story behind a real American success story—not only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.
About the Author
Stacy Perman is a writer with BusinessWeek. A former correspondent for Time, she has also written for Los Angelesmagazine, the Los Angeles Times, and the Wall Street Journal. She is the author of Spies, Inc.: Business Innovation from Israel's Masters of Espionage. Born in Los Angeles, she currently lives in New York.
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