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Predictably Irrational: The Hidden Forces That Shape Our Decisions

by

Predictably Irrational: The Hidden Forces That Shape Our Decisions Cover

 

Synopses & Reviews

Publisher Comments:

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable — making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world — one small decision at a time.

Review:

"A taxonomy of financial folly." The New Yorker

Review:

"Surprisingly entertaining....Easy to read...Ariely's book makes economics and the strange happenings of the human mind fun." USA Today

Review:

"Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so." Chip Heath, Co-Author, Made to Stick, Professor, Stanford Graduate School of Business

Review:

"Sly and lucid....Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on." New York Times Book Review

Review:

"Predictably Irrational is clever, playful,humorous, hard hitting, insightful, and consistently fun and exciting to read." Paul Slovic, Founder and President, Decision Research

Review:

"A delightfully brilliant guide to our irrationality — and how to overcome it — in the marketplace and everyplace." Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin

Review:

"In creative ways, author Dan Ariely puts rationality to the test....New experiments and optimistic ideas tumble out of him, like water from a fountain." Boston Globe

Review:

"Predictable Irrational is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we 'know better,' we may never change." Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia

Review:

"A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray." Time magazine

Review:

"After reading this book, you will understand the decisions you make in an entirely new way." Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association

Review:

"Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read." Publishers Weekly

Review:

"This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!" Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable

Review:

"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes." Charles Schwab, Chairman and CEO, The Charles Schwab Corporation

Review:

"Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

Review:

"Dan Ariely's ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, Predictably Irrational provides a standing criticism to the explanatory power of rational egotistic choice." Kenneth Arrow, Nobel Prize in Economics 1972, Professor of Economics Stanford University

Review:

"Predictably Irrational is wildly original. It shows why — much more often than we usually care to admit — humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley

Review:

"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." Jerome Groopman, New York Times bestselling author of How Doctors Think

Review:

"Ariely's book addresses some weighty issues...with an unexpected dash of humor." Entertainment Weekly

Review:

"Inventive....An accessible account....Ariely is a more than capable storyteller....If only more researchers could write like this, the world would be a better place." Financial Times

Review:

"Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good." James Surowiecki, author of The Wisdom of Crowds

Review:

"An entertaining tour of the many ways people act against their best interests, drawing on Ariely's own ingeniously designed experiments....Personal and accessible." BusinessWeek

Review:

"Predictably Irrational is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making." Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness

Synopsis:

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable — making us predictably irrational.

Synopsis:

"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
—New York Times Book Review

Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.

About the Author

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder and director of the Center for Advanced Hindsight. His work has been featured in many outlets, including the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and others. He lives in Durham, North Carolina, with his wife, Sumi, and their two creative children, Amit and Neta.

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 1 comment:

zellandyne, May 3, 2010 (view all comments by zellandyne)
I borrowed this book from my boyfriend and haven't given it back yet.

Ariely takes a close look at what actually motivates our decisions. Why do we like expensive versions of a thing better than inexpensive, why do placebo pills work, why do we make decisions that make very little (or no) logical sense? It turns out that we can actually consistently predict those irrational decisions. For example, when house buying, if you're looking at three houses, and two are colonial houses and the third is a different style (the particular style doesn't really matter) you're far more likely to buy one of those colonial houses simply because you have a comparison. It's not a rational decision, but it is a predictable one.

I've found this book incredibly useful in terms of understanding, and modifying, my own decisions making processes as well as understanding why people around me make decisions that seem, to me, clearly wrong. It's also useful for persuading people to make particular decisions, although, as with any potent tool, it can be used for good or ill.

Was this comment helpful? | Yes | No
(3 of 3 readers found this comment helpful)

Product Details

ISBN:
9780061353246
Author:
Ariely, Dan
Publisher:
Harper Perennial
Subject:
Economics - General
Subject:
Social Psychology
Subject:
General Business & Economics
Copyright:
Edition Description:
Trade PB
Publication Date:
20100531
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
384
Dimensions:
7.96x6.54x.90 in. .63 lbs.

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Predictably Irrational: The Hidden Forces That Shape Our Decisions New Trade Paper
0 stars - 0 reviews
$15.99 In Stock
Product details 384 pages Harper Perennial - English 9780061353246 Reviews:
"Review" by , "A taxonomy of financial folly."
"Review" by , "Surprisingly entertaining....Easy to read...Ariely's book makes economics and the strange happenings of the human mind fun."
"Review" by , "Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so."
"Review" by , "Sly and lucid....Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on."
"Review" by , "Predictably Irrational is clever, playful,humorous, hard hitting, insightful, and consistently fun and exciting to read."
"Review" by , "A delightfully brilliant guide to our irrationality — and how to overcome it — in the marketplace and everyplace."
"Review" by , "In creative ways, author Dan Ariely puts rationality to the test....New experiments and optimistic ideas tumble out of him, like water from a fountain."
"Review" by , "Predictable Irrational is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we 'know better,' we may never change."
"Review" by , "A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray."
"Review" by , "After reading this book, you will understand the decisions you make in an entirely new way." Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association
"Review" by , "Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read."
"Review" by , "This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!" Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable
"Review" by , "The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes."
"Review" by , "Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life."
"Review" by , "Dan Ariely's ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, Predictably Irrational provides a standing criticism to the explanatory power of rational egotistic choice."
"Review" by , "Predictably Irrational is wildly original. It shows why — much more often than we usually care to admit — humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
"Review" by , "A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled."
"Review" by , "Ariely's book addresses some weighty issues...with an unexpected dash of humor."
"Review" by , "Inventive....An accessible account....Ariely is a more than capable storyteller....If only more researchers could write like this, the world would be a better place."
"Review" by , "Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good."
"Review" by , "An entertaining tour of the many ways people act against their best interests, drawing on Ariely's own ingeniously designed experiments....Personal and accessible."
"Review" by , "Predictably Irrational is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making."
"Synopsis" by , When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable — making us predictably irrational.

"Synopsis" by , "A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
—New York Times Book Review

Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.

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