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More copies of this ISBNThis title in other editionseBook editionsFlip: How to Turn Everything You Know on Its Head--And Succeed Beyond Your Wildest Imaginingsby Peter Sheahan
Synopses & ReviewsPublisher Comments:
"Business today requires new perspectives"—this is how Peter Sheahan, one of the youngest and fastest-rising stars on the international consulting and speaking circuit, begins this essential guidebook for succeeding in the twenty-first century. Sheahan reveals how the world's most effective organizations and individuals distinguish themselves from the competition, instead of running with the pack. In Fliphe uncovers what the superstars of modern business have in common: an ability to "flip"—to think counterintuitively and then act boldly, with no regard for "business as usual" conventions. Sheahan explores six major flips:
Sheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas. Those who take on these lessons will be in position to join other "flipstars" such as Richard Branson, Google, Toyota, Rupert Murdoch, and Apple. Stick to what you learned in business school at your peril. . . . The small-world economy calls for a new way of doing business. It calls for Flip. Review:"Sheahan, consultant and Young Turk of the business world, turns conventional wisdom around to discover marketing techniques effective with today's younger consumers, 'who can't go to the toilet without phoning five of their friends.' Sheahan puts forth business model-shattering concepts like gaining control by giving it up: allowing customers, networks and rank-and-file employees to improve products through feedback, interaction and inclusiveness. He even 'flips'conventional thinking on outsourcing: 'It is one thing to make products or do the paperwork for the world cheaply, and it is another entirely to innovate, design and sell goods and services to the world's advanced consumer markets.' Sheahan illustrates his points convincingly with examples pulled from the business headlines, though some of his ideas may strike readers as overly dramatic and hard to follow, like putting as much effort into staff satisfaction as into customer satisfaction. Elsewhere, readers will find business fundamentals updated ('absolutely, positively sweat the small stuff' and 'you've got to be fast, good, cheap, and more!'), and increasingly familiar lessons on exploiting a niche ('Mass-market success: Find it on the fringe'). Business owners and decision makers trying to capture the hearts and minds of today's younger consumers will find this a helpful guide." Publishers Weekly (Copyright Reed Business Information, Inc.) Book News Annotation:Startlingly young consultant Sheahan shows how a range of business
leaders have learned to manage, or better yet, drive change in a
rapidly changing business environment. He asserts that action will
bring clarity out of ambiguity, that managers cannot command or
control customers or staff but must empower them to believe in and
for them, and that to gain competitive advantage leaders have to
sweat the small stuff. He also gives the inside secrets from firms
and leaders who know how to "flip" at the right time with the right
idea, and accept the consequences if they are "flipping" just to
"flip." He provides case studies and prime examples, series of
questions to ask yourself and the organization, and, to save time,
notes that double as references.
Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) Synopsis:Placing emphasis on flexible, counterintuitive decision-making, a young management guru calls for a new way of doing business in the global economy, where conventional wisdom fails.
About the AuthorNot yet thirty years old, Peter Sheahan is globally recognized as a leading expert in workforce trends and generational change. He leads a multimillion-dollar consulting practice, attracting clients such as Coca-Cola, L'Oréal, and Ernst & Young. He lives in Sydney, Australia. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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