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American Graphic Design & Advertising 25by David E. Carter
Synopses & Reviews
In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories:
Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments
The new categories are in addition to the corporate identity categories that have made this annual a success:
Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work
Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.
The ideal reference for every graphic designer, American Graphic Design & Advertising 25 presents the newest and most impressive corporate branding design work from the nation's leading graphic design firms. Formerly known as the American Corporate Identity Annual, this useful resource has changed its name and included more categories, including direct mail, typography, and logos, to celebrate its 25th anniversary.
About the Author
A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.
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