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The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Workby Richard Florida
Synopses & Reviews
We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late nineteenth century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In terms of innovation, invention, and energetic risk taking, these periods of "creative destruction" have been some of the most fertile in history, and the changes they put into motion can set the stage for full-scale recovery.
In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives—from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. Among these forces will be
We've weathered tough times before. They are a necessary part of economic cycles, giving us a chance to clearly see what's working and what's not. Societies can be reborn in such crises, emerging fresh, strong, and refocused. Now is our opportunity to anticipate what that brighter future will look like and to take the steps that will get us there faster.
With his trademark blend of wit, irreverence, and rigorous research and analysis, Florida presents an optimistic and counterintuitive vision of our future, calling into question long-held beliefs about the nature of economic progress and forcing us to reassess our very way of life. He argues convincingly that it's time to turn our efforts—as individuals, as governments, and as a society—to putting the necessary pieces in place for a vibrant, prosperous future.
From Richard Florida, author of the bestselling books The Rise of the Creative Class and Whos Your City?, comes a book that frames the economic meltdown of 2008-09 not as a crisis but as an opportunity to “reset.” In doing so, he paints a fascinating picture of what our economy, society, and geography will look like—of how we will work and live—in the future.
We've weathered tough times before. History teaches us that periods of "creative destruction," like the Great Depression of the 1930s, also present opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets," while looking toward the future to identify the patterns that will drive the next Great Reset and transform virtually every aspect of our lives. He distills the deep forces that alter physical and social landscapes—how and where we live, how we work, how we invest in individuals and infrastructure, how we shape our cities and regions—and shows the ways in which these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us.
About the Author
Richard Florida is the author of the national and international bestsellers The Rise of the Creative Class and Who's Your City? He is the director of the Martin Prosperity Institute at the University of Toronto's Rotman School of Management and the founder of the Creative Class Group.
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