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Interviews | May 7, 2012

Jill Owens: IMG Gideon Lewis-Kraus: The Powells.com Interview

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Gideon Lewis-KrausI started and finished A Sense of Direction in one evening; I couldn't really stop thinking about it, so I couldn't put it down. I found it... Continue »
  1. $18.87 Sale Hardcover add to wish list

    A Sense of Direction: Pilgrimage for the Restless and the Hopeful

    Gideon Lewis-Kraus 9781594487255
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Crossing the Chasm Revised Edition

by Geoffrey Moore

Crossing the Chasm Revised Edition Cover

 

Synopses & Reviews

Publisher Comments:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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About the Author

Geoffrey A. Moore is the author of two bestselling books on the development of high-tech markets: Crossing the Chasm and Inside the Tornado. He is chairman of The Chasm Group, which provides marketing strategy consulting services to hundreds of high-tech companies.He is also a venture partner with Mohr Davidow Ventures, a venture capital firm.Moore was recently named one of the "Elite 100 leading the digital revolution" by Upside magazine.
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Product Details

ISBN:
9780066620022
Subtitle:
Marketing and Selling High-Tech Products to Mainstream Customers
Foreword:
Moore, Geoffrey A.
Author:
McKenna, Regis
Publisher:
HarperBusiness
Location:
New York :
Subject:
Marketing - General
Subject:
Marketing
Subject:
Management
Subject:
Selling
Subject:
Advertising & Promotion
Subject:
Technological innovations
Subject:
High technology
Subject:
High technology industries
Subject:
Technological innovations -- Marketing.
Subject:
Management - General
Copyright:
1999
Edition Number:
Rev. ed.
Edition Description:
Rev
Publication Date:
August 1999
Binding:
Trade Paper
Language:
English
Illustrations:
Yes
Pages:
256
Dimensions:
8.01x5.29x.61 in. .40 lbs.
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Related Subjects

Business » Human Resource Management
Business » Management
Business » Marketing

Crossing the Chasm Revised Edition Used Trade Paper
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Product details 256 pages HARPERCOLLINS PUBLISHERS - English 9780066620022 Reviews:
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