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Words That Sell: More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideasby Richard Bayan
Synopses & ReviewsPublisher Comments:More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift Synopsis:If you aren't yet making six-figures in your entrepreneurial business… if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good news: "Writing Riches" shows you why... and what you can do about it. "Writing Riches" is right for you if: * You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds! * You want to know how changing just a few words on your website can double or even quadruple your sales--overnight! * You already know the magic profit power of killer copy--but don't want to shell out $30,000 (or more) every time you need sales copy written. * You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started. * You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results. * You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you're getting the real deal (and avoid getting ripped off!). * You're a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen. Synopsis:With the job market in a state of flux, and many former corporate employees striking out on their own, there is a new focus on self-owned businesses and the entrepreneurial spirit. And the new frontier is the internet. But much like the brick and mortar model, online sales has its own lingo and requires a new approach to sales language.
Ray Edwards’ new book, "Writing Riches", opens the door to the new online business owner and marketer, giving insiders tips and secrets based on his own very successful career. For instance: * You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds! * You want to know how changing just a few words on your website can double or even quadruple your sales--overnight! * You already know the magic profit power of killer copy--but don't want to shell out $30,000 (or more) every time you need sales copy written. * You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started. * You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.
Whether new to the world of online sales writing, or a veteran with a desire to take it to the next level, "Writing Riches" is the perfect source for success. About the AuthorRichard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell. Table of ContentsNote To the Reader From Joel Comm Foreword By Michel Fortin Chapter 1: The Magic Building Blocks of Sales Copy That Sells Your Products Like Crazy Chapter 2: Headlines That Grab Readers by the Eyeballs and Suck Them into Your Message Chapter 3: Magic E-Mails That Make More Money Chapter 4: How to Write Bullet Points That Virtually Force Your Prospects to Buy Chapter 5: The Triangular Vise-Grip That Sells More: Irresistible Offers, Risk Reversal, and Powerful Closes Chapter 6: The Most Explosive Tactics for Making More Sales, More Often, with Less Human Effort Than You Ever Dreamed Possible Chapter 7: The Secret Way to Attract a Flood of Web site Visitors as Easily as Turning on a Water Spigot Chapter 8: The Secrets of Getting Your Prospects So Excited About You They'll FIGHT for the Privilege of Buying Your Stuff Chapter 9: Putting It All Together: Secrets of Writing Blockbuster Copy (by Watching Movies) FREE Membership - Claim Your FREE Membership And Bonuses--A $197 Value What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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