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Marketing Demystified: A Self-Teaching Guide (Demystified)

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Marketing Demystified: A Self-Teaching Guide (Demystified) Cover

 

Synopses & Reviews

Publisher Comments:

Master the essentials of marketingthe quick and easy way

The purpose of marketing is simple: attract customers who purchase your product. The process, however, isnt so easy. It involves everything from advertising, publicity, and planning to Internet strategies, database management, and product design.

Enter Marketing Demystified. Addressing every step of the process in plain English, it explains how to cultivate basic brand awareness and develop an integrated approach using a number of different marketing tools. This easy-to-understand guide provides:

  • Expansive coverage of the 4 “P”s of Marketing: product, price, place, and promotion
  • Tactics for organizing a research-driven marketing campaign
  • Strategies for leading your own marketing team
  • Techniques for branding, managing, and packaging a product
  • Practice exercises and quizzes for testing your knowledge
  • Case studies illustrating how marketers operate in the real world

Simple enough for a novice but challenging enough for a veteran marketing manager, Marketing Demystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

Synopsis:

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers: Marketing's four Ps . . . plus three--planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

About the Author

About the Author

Donna Anselmo is founder and CEO of BOLD Marketing Solutions, Inc., an integrated marketing and training firm that specializes in providing branding and marketing strategy. Prior to this, she helped found Comvergence, an integrated marketing firm specializing in brand marketing and business-to-business sales consulting. She has developed continuing education programs in marketing for Hofstra University, Adelphi University, and Stony Brook University, and is currently working with faculty at the Florida Institute of Technology to develop an entrepreneurship program. She has also written numerous articles for The New York Times.

Product Details

ISBN:
9780071713917
Author:
Anselmo, Donna
Publisher:
McGraw-Hill
Author:
Anselmo Donna
Subject:
Marketing - Direct
Subject:
Advertising & Promotion
Subject:
E-Commerce - Internet Marketing
Subject:
Marketing - General
Subject:
book, guide, how to, brand, branding, marketing strategy, business message, communicate, communication, promotion, market research, product, advertising, advertise, target market, competitive advantage, value, product development, ROI, multilevel, multi-l
Subject:
book, guide, how to, brand, branding, marketing strategy, business message, communicate, communication, promotion, market research, product, advertising, advertise, target market, competitive advantage, value, product development, ROI, multilevel, multi-l
Subject:
book, guide, how to, brand, branding, marketing strategy, business message, communicate, communication, promotion, market research, product, advertising, advertise, target market, competitive advantage, value, product development, ROI, multilevel, multi-l
Subject:
book, guide, how to, brand, branding, marketing strategy, business message, communicate, communication, promotion, market research, product, advertising, advertise, target market, competitive advantage, value, product development, ROI, multilevel, multi-l
Subject:
book, guide, how to, brand, branding, marketing strategy, business message, communicate, communication, promotion, market research, product, advertising, advertise, target market, competitive advantage, value, product development, ROI, multilevel, multi-l
Subject:
book, guide, how to, brand, branding, marketing strategy, business message, communicate, communication, promotion, market research, product, advertising, advertise, target market, competitive advantage, value, product development, ROI, multilevel, multi-l
Subject:
book, guide, how to, brand, branding, marketing strategy, business message, communicate, communication, promotion, market research, product, advertising, advertise, target market, competitive advantage, value, product development, ROI, multilevel, multi-l
Subject:
Business;Marketing
Copyright:
Series:
Demystified
Publication Date:
August 2010
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
379
Dimensions:
9.26x7.40x.98 in. 1.48 lbs.

Related Subjects

Business » Advertising
Business » General
Business » Marketing
Engineering » Mechanical Engineering » General

Marketing Demystified: A Self-Teaching Guide (Demystified) New Trade Paper
0 stars - 0 reviews
$21.95 Backorder
Product details 379 pages McGraw-Hill - English 9780071713917 Reviews:
"Synopsis" by , The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers: Marketing's four Ps . . . plus three--planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

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