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Other titles in the Demystified series:
Marketing Demystified: A Self-Teaching Guide (Demystified)by Donna Anselmo
Synopses & Reviews
Master the essentials of marketingthe quick and easy way
The purpose of marketing is simple: attract customers who purchase your product. The process, however, isnt so easy. It involves everything from advertising, publicity, and planning to Internet strategies, database management, and product design.
Enter Marketing Demystified. Addressing every step of the process in plain English, it explains how to cultivate basic brand awareness and develop an integrated approach using a number of different marketing tools. This easy-to-understand guide provides:
Simple enough for a novice but challenging enough for a veteran marketing manager, Marketing Demystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.
This fast and easy guide covers: Marketing's four Ps . . . plus three--planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures
Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
About the Author
About the Author
Donna Anselmo is founder and CEO of BOLD Marketing Solutions, Inc., an integrated marketing and training firm that specializes in providing branding and marketing strategy. Prior to this, she helped found Comvergence, an integrated marketing firm specializing in brand marketing and business-to-business sales consulting. She has developed continuing education programs in marketing for Hofstra University, Adelphi University, and Stony Brook University, and is currently working with faculty at the Florida Institute of Technology to develop an entrepreneurship program. She has also written numerous articles for The New York Times.
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