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Powell's Q&A, Kids' Q&A | February 2, 2012

Emily Winfield Martin: IMG Kids' Q&A: Emily Winfield Martin

2 comments By Emily Winfield Martin

Describe your new book. Oddfellow's Orphanage is a series of stories/vignettes that tell the tale of the newest arrival to a curious orphanage, a... Continue »
  1. $10.49 Sale Hardcover add to wish list

    Oddfellow's Orphanage

    Emily Winfield Martin 9780375869952
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This title in other editions

Tested Advertising Methods

by John Caples

Tested Advertising Methods Cover

 

Synopses & Reviews

Publisher Comments:

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Product Details

ISBN:
9780130957016
Revised:
Hahn, Fred
Author:
Hahn, Fred
Revised by:
Hahn, Fred
Revised:
Hahn, Fred
Author:
Caples, John
Publisher:
Prentice Hall
Location:
Englewood Cliffs, N.J.
Subject:
Reference
Subject:
Advertising & Promotion
Subject:
Reference - General
Subject:
Advertising
Subject:
Business-Advertising
Edition Number:
5
Edition Description:
Includes bibliographical references and index.
Series Volume:
[v. 3]
Publication Date:
19980631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
320
Dimensions:
8.95x6.02x.84 in. 1.07 lbs.
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Tested Advertising Methods New Trade Paper
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Product details 320 pages Prentice Hall - English 9780130957016 Reviews:
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