Poetry Madness
 
 

Recently Viewed clear list


Interviews | March 17, 2014

Shawn Donley: IMG Peter Stark: The Powells.com Interview



Peter StarkIt's hard to believe that 200 years ago, the Pacific Northwest was one of the most remote and isolated regions in the world. In 1810, four years... Continue »
  1. $19.59 Sale Hardcover add to wish list

spacer
Qualifying orders ship free.
$10.50
List price: $15.95
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Beaverton Business- Advertising
1 Burnside Business- Marketing
2 Hawthorne Business- Marketing

This title in other editions

Tested Advertising Methods

by

Tested Advertising Methods Cover

 

Synopses & Reviews

Publisher Comments:

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Product Details

ISBN:
9780130957016
Revised:
Hahn, Fred
Author:
Hahn, Fred
Revised by:
Hahn, Fred
Revised:
Hahn, Fred
Author:
Caples, John
Publisher:
Prentice Hall
Location:
Englewood Cliffs, N.J.
Subject:
Reference
Subject:
Advertising & Promotion
Subject:
Reference - General
Subject:
Advertising
Subject:
Business-Advertising
Copyright:
Edition Number:
5
Edition Description:
Includes bibliographical references and index.
Series Volume:
[v. 3]
Publication Date:
19980631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
320
Dimensions:
8.95x6.02x.84 in. 1.07 lbs.

Other books you might like

  1. Ogilvy on Advertising
    Used Trade Paper $14.00
  2. My Life in Advertising and... New Trade Paper $14.95
  3. A Breath of Life (Brandeis Series in... Used Trade Paper $1.48
  4. Music of Man Used Hardcover $9.95
  5. Earth Chronicles #06: The Cosmic... Used Mass Market $4.95
  6. Thump and Plunk (My First I Can Read... New Trade Paper $3.99

Related Subjects

Business » Advertising
Business » Marketing
Business » Reference
Computers and Internet » Networking » General
Textbooks » General

Tested Advertising Methods Used Trade Paper
0 stars - 0 reviews
$10.50 In Stock
Product details 320 pages Prentice Hall - English 9780130957016 Reviews:
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.