Master your Minecraft
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Q&A | November 20, 2014

    Ron Rash: IMG Powell’s Q&A: Ron Rash



    Describe your latest book/project/work. Something Rich and Strange is a collection of selected stories, including three stories previously... Continue »
    1. $19.59 Sale Hardcover add to wish list

    spacer
Qualifying orders ship free.
$10.50
List price: $15.95
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
2 Beaverton Business- Advertising
1 Hawthorne Business- Marketing

More copies of this ISBN

This title in other editions

Tested Advertising Methods

by

Tested Advertising Methods Cover

 

Synopses & Reviews

Publisher Comments:

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Product Details

ISBN:
9780130957016
Revised:
Hahn, Fred
Author:
Hahn, Fred
Revised by:
Hahn, Fred
Revised:
Hahn, Fred
Author:
Caples, John
Publisher:
Prentice Hall
Location:
Englewood Cliffs, N.J.
Subject:
Reference
Subject:
Advertising & Promotion
Subject:
Reference - General
Subject:
Advertising
Subject:
Business-Advertising
Copyright:
Edition Number:
5
Edition Description:
Includes bibliographical references and index.
Series Volume:
[v. 3]
Publication Date:
19980631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
320
Dimensions:
8.95x6.02x.84 in. 1.07 lbs.

Other books you might like

  1. Ogilvy on Advertising

  2. My Life in Advertising and... New Trade Paper $14.95
  3. A Breath of Life (Brandeis Series in... Used Trade Paper $1.48
  4. Music of Man Used Trade Paper $1.95
  5. Earth Chronicles #06: The Cosmic... Used Mass Market $4.95
  6. The Butterfly Alphabet Used Book Club Paperback $2.95

Related Subjects

Business » Advertising
Business » Marketing
Business » Reference
Computers and Internet » Networking » General
Textbooks » General

Tested Advertising Methods Used Trade Paper
0 stars - 0 reviews
$10.50 In Stock
Product details 320 pages Prentice Hall - English 9780130957016 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.