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2 Beaverton Business- Advertising
2 Hawthorne Business- Marketing

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Tested Advertising Methods

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Synopses & Reviews

Publisher Comments:

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Product Details

ISBN:
9780130957016
Revised:
Hahn, Fred
Author:
Hahn, Fred
Revised by:
Hahn, Fred
Revised:
Hahn, Fred
Author:
Caples, John
Publisher:
Prentice Hall
Location:
Englewood Cliffs, N.J.
Subject:
Reference
Subject:
Advertising & Promotion
Subject:
Reference - General
Subject:
Advertising
Subject:
Business-Advertising
Copyright:
Edition Number:
5
Edition Description:
Includes bibliographical references and index.
Series Volume:
[v. 3]
Publication Date:
19980631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
320
Dimensions:
8.95x6.02x.84 in. 1.07 lbs.

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Related Subjects

Business » Advertising
Business » Marketing
Business » Reference
Computers and Internet » Networking » General
Textbooks » General

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