Signed Edition Sweepstakes
 
 

Recently Viewed clear list


Original Essays | September 18, 2014

Lin Enger: IMG Knowing vs. Knowing



On a hot July evening years ago, my Toyota Tercel overheated on a flat stretch of highway north of Cedar Rapids, Iowa. A steam geyser shot up from... Continue »

spacer
Qualifying orders ship free.
$9.50
List price: $15.95
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside Business- Marketing

This title in other editions

Tested Advertising Methods

by

Tested Advertising Methods Cover

 

Synopses & Reviews

Publisher Comments:

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Product Details

ISBN:
9780130957016
Revised:
Hahn, Fred
Author:
Hahn, Fred
Revised by:
Hahn, Fred
Revised:
Hahn, Fred
Author:
Caples, John
Publisher:
Prentice Hall
Location:
Englewood Cliffs, N.J.
Subject:
Reference
Subject:
Advertising & Promotion
Subject:
Reference - General
Subject:
Advertising
Subject:
Business-Advertising
Copyright:
Edition Number:
5
Edition Description:
Includes bibliographical references and index.
Series Volume:
[v. 3]
Publication Date:
19980631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
320
Dimensions:
8.95x6.02x.84 in. 1.07 lbs.

Other books you might like

  1. Ogilvy on Advertising
    Used Trade Paper $14.00
  2. My Life in Advertising and... New Trade Paper $14.95
  3. A Breath of Life (Brandeis Series in... Used Trade Paper $1.48
  4. Music of Man Used Hardcover $9.95
  5. Earth Chronicles #06: The Cosmic... Used Mass Market $4.95
  6. The Butterfly Alphabet Used Book Club Paperback $2.95

Related Subjects

Business » Advertising
Business » Marketing
Business » Reference
Computers and Internet » Networking » General
Textbooks » General

Tested Advertising Methods Used Trade Paper
0 stars - 0 reviews
$9.50 In Stock
Product details 320 pages Prentice Hall - English 9780130957016 Reviews:
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.