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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

by

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits Cover

 

Synopses & Reviews

Publisher Comments:

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that's been overlooked is also the fastest growing market in the world, and it's where you least expect it: at the bottom of the pyramid.

Collectively, the world's 5 billion poor have vast untapped buying power. They represent enormous potential for companies who learn how to serve this market by providing the poor with what they need. This creates a win-win situation: not only do corporations tap into a vibrant market, but by treating the poor as consumers they are no longer treated with indignity; they become empowered customers. Corporations who service this market form an economic infrastructure, which creates real jobs for the poor, and finally an end to the vicious cycle of poverty.

This book is a 3-part manifesto: passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, and range from salt to soap, banking to cellphones, health to housing; and lastly, a CD with digital videos shot on location, designed to bring these innovations alive. CK Prahalad shows why we can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

Review:

"C. K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft

Review:

"An important and insightful work showing persuasively how the private sector can be put at the center of development, not just as a rhetorical flourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations Development Programme

Review:

"The Bottom of the Pyramid belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world. C. K. Prahalad writes with uncommon insight about consumer needs in poor societies and opportunities for the private sector to serve important public purposes while enhancing its own bottom line. If you are looking for fresh thinking about emerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State

Synopsis:

Explaining that he world's five billion poor make up the the fastest growing market in the world, Prahalad shows how this segment has vast untapped buying power, and represents an enormous potential for companies who learn how to serve this market by providing the poor with that they need. Includes CD-ROM.

Synopsis:

The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.

It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

In the book and accompanying CD videos, Prahalad presents...

Why what you know about BOP markets is wrong
A world of surprises—from spending patterns to distribution and marketing

Unlocking the "poverty penalty"

The most enduring contributions your company can make
Delivering dignity, empowerment, and choice—not just products

Corporations and BOP entrepreneurs
Profiting together from an inclusive new capitalism

"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability."
Bill Gates, Chairman and Chief Software Architect,Microsoft
"The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you."
Madeleine K. Albright, Former U.S. Secretary of State
"Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld."
Christopher Rodrigues, CEO, Visa International
"An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor."
Mark Malloch Brown, Administrator, United Nations Development Programme

About the Author

C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future.

Table of Contents

Preface.

About the Author.

I. THE FORTUNE AT THE BOTTOM OF THE PYRAMID.

1. The Market at the Bottom of the Pyramid.

    The Power of Dominant Logic

    The Nature of the BOP Market

    There Is Money at the BOP

    Access to BOP Markets

    The BOP Markets Are Brand Conscious

    The BOP Market Is Connected

    BOP Consumers Accept Advanced Technology Readily

    The Market Development Imperative

    Create the Capacity to Consume

    The Need for New Goods and Services

    Dignity and Choice

    Trust Is a Prerequisite

    Benefits to the Private Sector

2. Products and Services for the BOP.

    A Philosophy for Developing Products and Services for the BOP

    Twelve Principles of Innovation for BOP Markets

    Making It Happen

    Conclusion

3. BOP: A Global Opportunity?

    Engaging the BOP

    Local Growth Opportunities

    Learning to Grow

    Local Innovations and Global Opportunity

    BOP Solutions for Developed Markets

    Lessons for MNCs from BOP Markets

    Captial Intensity

    Sustainable Development

    Innovations

    The Cost of Managing

    Learning to Live in a Network of Relationships

4. The Ecosystem for Wealth Creation.

    Market-Oriented Ecosystem

    Ecosystems for a Developing Country

    Learning the Sanctity of Contracts

    Reducing Inequities in Contracts

    Building Governance Capabilities Among the Poor

5. Reducing Corruption: Transaction Governance Capacity.

    Are the Poor Poor?

    TGC

    Building TGC

    The Andhra Pradesh e-Governance Story

    eSeva

    Center for Good Governance

    Impediments

    Lessons from the Andhra Pradesh Experiment

    Appendix: List of eSeva Services

6. Development as Social Transformation.

    Development as Social Transformation

    Breaking Down Barriers to Communication

    BOP Consumers Upgrade

    Gaining Access to Knowledge

    Identity for the Individual

    Women Are Critcal for Development

    Evolving Checks and Balances

    The Real Test: From the Pyramid to the Diamond

II. INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID.

Section I: The Market at the Bottom of the Pyramid.

    Casas Bahia: Fulfilling a Dream

    CEMEX: Innovation in Housing for the Poor

Section II: Known Problems and Known Solutions: What Is the Missing Link?

    The Annapurna Salt Story: Public Health and Private Enterprise

    Selling Health: Hindustan Lever Limited and the Soap Market

Section III: Known Problems and Unique Solutions.

    Jaipur Foot: Challenging Convention

    The Aravind Eye Care System: Delivering the Most Precious Gift

Section IV: Known Problems and Systemwide Reform.

    ICICI Bank: Innovations in Finance

    The ITC e-Choupal Story: Profitable Rural Transformation

    The EID Parry Story On CD

Section V: Scaling Innovations.

    The Voxiva Story

    Innovations in Energy: E+Co's Investment in Tecnosol On CD

Section VI: -Creating Enabling Conditions for the Development of the Private Sector - On CD.

    Citizen Centricity: E-Governance in Andhra Pradesh On CD

    Biography

    Index

III. CD: 35 MINUTES OF VIDEO SUCCESS STORIES FILMED ON LOCATION IN THE BOTTOM OF THE PYRAMID IN INDIA, PERU, MEXICO, BRAZIL, AND VENEZUELA.

    Casas Bahia (3:54)

    CEMEX (3:07)

    Annapurna Salt (4:05)

    Hindustan Lever Limited (4:16)

    Jaipur Foot (4:40)

    Aravind Eye Care (6:08)

    ICICI Bank (4:23)

    ITC e-Choupal (4:08)

    EID Parry (4:12)

    Voxiva (3:33)

    E+Co/Tecnosol (4:34)

    Andhra Pradesh (3:30)

    Interactive practices text in PDF format

    The EID Parry Story

    Innovations in Energy: E+Co's Investment in Tecnosol

    Citizen Centricity: E-Governance in Andhra Pradesh

Product Details

ISBN:
9780131467507
Manufactured:
Prentice Hall
Publisher:
Wharton School Publishing
Manufactured by:
Prentice Hall
Manufactured:
Prentice Hall
Author:
Prahalad, C. K.
Subject:
General
Subject:
International business enterprises
Subject:
Poor
Subject:
Investments & Securities - General
Subject:
Systems & Planning
Subject:
Poor -- Developing countries.
Subject:
Economic assistance -- Developing countries.
Subject:
Business, Investing
Copyright:
Publication Date:
July 2004
Binding:
Hardcover
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
432
Dimensions:
9.24x6.38x1.43 in. 1.56 lbs.

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Related Subjects

Business » Business Plans
Business » Marketing
Business » Strategy
History and Social Science » Economics » General
History and Social Science » Economics » Global Economics

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits Used Hardcover
0 stars - 0 reviews
$7.95 In Stock
Product details 432 pages Wharton School Publishing - English 9780131467507 Reviews:
"Review" by , "C. K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability."
"Review" by , "An important and insightful work showing persuasively how the private sector can be put at the center of development, not just as a rhetorical flourish but as a real engine of jobs and services for the poor."
"Review" by , "The Bottom of the Pyramid belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world. C. K. Prahalad writes with uncommon insight about consumer needs in poor societies and opportunities for the private sector to serve important public purposes while enhancing its own bottom line. If you are looking for fresh thinking about emerging markets, your search is ended. This is the book for you."
"Synopsis" by , Explaining that he world's five billion poor make up the the fastest growing market in the world, Prahalad shows how this segment has vast untapped buying power, and represents an enormous potential for companies who learn how to serve this market by providing the poor with that they need. Includes CD-ROM.
"Synopsis" by , The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.

It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

In the book and accompanying CD videos, Prahalad presents...

Why what you know about BOP markets is wrong
A world of surprises—from spending patterns to distribution and marketing

Unlocking the "poverty penalty"

The most enduring contributions your company can make
Delivering dignity, empowerment, and choice—not just products

Corporations and BOP entrepreneurs
Profiting together from an inclusive new capitalism

"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability."
Bill Gates, Chairman and Chief Software Architect,Microsoft
"The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you."
Madeleine K. Albright, Former U.S. Secretary of State
"Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld."
Christopher Rodrigues, CEO, Visa International
"An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor."
Mark Malloch Brown, Administrator, United Nations Development Programme
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