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Strategic Marketing for Non-Profit Organizations

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Strategic Marketing for Non-Profit Organizations Cover

 

Synopses & Reviews

Publisher Comments:

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.

Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Table of Contents

SECTION I Developing a Customer Orientation

Chapter 1

The Growth and Development of Nonprofit Marketing

SECTION II Strategic Planning and Organization

Chapter 2

Developing a Customer-Centered Mindset

Chapter 3

Strategic Marketing Planning

Chapter 4

Understanding Consumer Behavior

Chapter 5

Acquiring and Using Marketing Information

Chapter 6

Segmentation, Positioning, and Branding

CHAPTER 7

Branding

SECTION III  Designing the Marketing Mix

Chapter 8

Managing the Organization’s Offerings

Chapter 9

Developing and Launching New Offerings

Chapter 10

Managing Perceived Costs

Chapter 11

Facilitating Marketing Behaviors

Chapter 12

Formulating Communications Strategies

Chapter 13

Managing Communications: Advertising and Personal Persuasion

Chapter 14

Managing Public Media and Public Advocacy

SECTION IV Developing and Organizing Resources

Chapter 15

Generating Funds

Chapter 16

Attracting Human Resources: Staff, Volunteers, and Boards

Chapter 17

Working with the Private Sector

Section V Organizing and Controlling Marketing Strategies

Chapter 18

Organizing for Implementation

Chapter 19

Marketing Evaluation, Monitoring, and Control

Product Details

ISBN:
9780131753723
Author:
Andreasen, Alan R.
Publisher:
Academic Internet Publishers
Author:
Andreasen, Alan
Author:
Kotler, Philip R
Author:
Kotler, Phil
Author:
Kotler, Philip
Author:
Cram101 Textbook Reviews
Subject:
Marketing - General
Subject:
Marketing
Subject:
Nonprofit organizations
Subject:
Nonprofit organizations -- Marketing.
Subject:
Business;Marketing
Subject:
Education-General
Copyright:
Edition Number:
7
Edition Description:
Trade paper
Publication Date:
October 2007
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
528
Dimensions:
9.1 x 7 x 1 in 771 gr

Related Subjects

Business » Marketing
Business » Nonprofit

Strategic Marketing for Non-Profit Organizations New Trade Paper
0 stars - 0 reviews
$260.75 In Stock
Product details 528 pages Prentice Hall - English 9780131753723 Reviews:
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