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History of Modern Designby David Raizman
Synopses & Reviews
Design plays an integral part in our lives, surrounding us at home and in the office. The products of design—whether in the form of household products, packaging, fashion, software, industrial equipment, or promotional images in the mass media—can be seen both as objects of beauty and as the result of creative human endeavors.
This insightful, wide-ranging book surveys applied arts and industrial design from the eighteenth century to the present day, exploring the dynamic relationship between design and manufacturing, and the technological, social, and commercial context in which this relationship developed. The effects of a vastly enlarged audience for the products of modern design and the complex dynamic of mass consumption, are also discussed. Part of this dynamic reveals that products serve as symbols for desires that have little to do with need or function.
Wide-ranging examples of product and graphic design are shown—and their significance within the history of design explained—including vessels and other objects made from glass, ceramics, plastic, or metal, as well as tableware, furniture, textiles, lighting, housings for electric appliances, machines and equipment, cars, tools, books, posters, magazines, illustrations, advertisements, and digital information. The book also explores the impact of a wealth of new manmade industrial materials on the course of modern design—from steel to titanium, plywood to plastic, cotton to nylon, wire to transistors, and .from microprocessors to nanotubes. The research, development, and applications of these technologies are shown as depending upon far-reaching lines of communication, stretching across geographical and linguistic boundaries. In this way, David Raizman reveals the history of modern design as a "global" history.
Filling the gap for an extensively illustrated history of modern design, this introduction provides a balanced chronological survey of decorative arts, industrial design and graphic design from the eighteenth through the twentieth centuries. Focusing on the appreciation of design as a creative activity, as well as an enterprise conditioned by economic, technological and social history, Raizman includes the study of products and furnishing designed for mass consumption, and examines the social context for the democratization of culture.
Filling the gap for an extensively illustrated history of modern design, this introduction provides a balanced, chronological survey of the decorative arts, industrial design and graphic design from the eighteenth through the twentieth centuries. Focusing on the appreciation of design as a creative activity, as well as an enterprise conditioned by economic, technological and social history, Raizman includes the study of products and furnishing designed for mass consumption, and examines the social context for the democratization of culture. The author examines supply, demand, and design from 1700-1850, arts, crafts, and machines from 1850-1914, design after the Great War, 1918-1944and international modernism and mass culture after World War II. For design professionals.
About the Author
David Raizman is a professor in the Department of Visual Studies at Drexel University in Philadelphia, PA.
Table of Contents
I. SUPPLY, DEMAND, AND DESIGN, 1700-1850.
1. Demand and Production.
2. Entrepreneurial Efforts in England and Elsewhere.
3. Growing Pains: Expanding Industry in the Early Nineteenth Century.
4. Design, Society, and Standards.
II. ARTS, CRAFTS, AND MACHINES, 1850-1914.
5. The Equality of the Arts.
6. The Joy of Work.
7. Mechanization and Industry.
III. AFTER THE GREAT WAR, 1918-1944: MODERNE, INDUSTRY, AND UTOPIAS.
8. Paris and L'art Moderne Before and After the Great War.
9. The “First Machine Age” in Europe.
10. Art, Design, and Industry in the United States.
IV. HUMANISM AND LUXURY: INTERNATIONAL MODERNISM AND MASS CULTURE AFTER WORLD WAR II, 1945-1960.
11. International Modernism: From Theory to Practice.
12. Design and Mass Appeal: A Culture of Consumption.
V. PROGRESS, PROTEST, AND PLURALISM, 1960-2000.
13. New Materials, New Products.
14. Dimensions of Mass Culture.
15. Politics, Pluralism, and Postmodernism.
16. Design in Context: An Act of Balance
Notes: Suggestions for Further Reading.
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