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Social Boom!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Marketby Jeffrey Gitomer
Synopses & Reviews
“SOCIAL MEDIA IS THE NEW COLD CALL.”
Business social media is the best, least expensive, most direct way of communicating with your customers to be discovered in the last 100 years. By taking complete advantage of Facebook, LinkedIn, Twitter, and YouTube, you can promote and propel your business beyond the next level, beyond your competition, and beyond the economy. Now is not the time to go slow. Now is not the time to worry about a few negative comments from customers. Now is the time to capitalize on the opportunity, crush your competitors, and become the market leader. Business social media will build your brand, your reputation, and your bank account. Do not start tomorrow. Start TODAY!
"What’s your company’s social media policy? Probably shortsighted. Business social media, or social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it’s a global business phenomenon and a revenue generating phenomenon."
I am social. Business social. I understand how to attract, engage, and connect on Facebook, LinkedIn, Twitter, and YouTube.
This book is all about how you can do the same. It’s my voice, my experience, and my knowledge. In the spirit of social media, I have asked a few select authors to share their wisdom, ideas, and success.
Many people (maybe you) are not aware of the power and the opportunity that business social media presents. This book lays it bare with concepts, strategies, and how-tos.
Like my other books, Social BOOM! is short, sweet, and all meat.
Jeffrey Gitomer Sings the Praises of Business Social Media:
Social BOOM! is the conversion from social media to business social media.
Social BOOM! defines the moment when you discover that your efforts are paying dividends by attracting, engaging, and connecting.
Social BOOM! describes the feeling you have when you gain a new customer based on your value messaging and hard work to make yourself known to others in the social media world.
Social BOOM! occurs when attraction meets value.
Social BOOM! is the by-product of all your other marketing and promotional efforts.
Social BOOM! is the outcome you’ll discover when your followers tell others to follow you and buy from you.
Social BOOM! is the answer to the cold call.
Social BOOM! is money in the bank. Your bank.
Book News Annotation:
Gitomer, an author, columnist, and sales specialist, shows how business professionals can use Facebook, LinkedIn, Twitter, and YouTube to build attraction, engagement, and connections with customers, prospective buyers, and contacts. He gives step-by-step instructions for implementing a social media plan that involved these four platforms and explains the differences between social media and business social media for each, and how to use them and other tools like blogs and e-zines. He includes guest columns by other business professionals. There is no index. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it’s an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs.
As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.
This book contains every aspect of social media, including the business periphery that you need in order to create the real law of attraction. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs.
About the Author
AUTHOR. Jeffrey is the author of The New York Times best sellers
The Sales Bible, The Little Red Book of Selling, The Little Black
Book of Connections, and The Little Gold Book of YES! Attitude.
All of his books have been number one best sellers on Amazon.
com. Jeffrey’s books have sold millions of copies worldwide.
IN FRONT OF MILLIONS OF READERS EVERY WEEK. Jeffrey’s
syndicated column Sales Moves appears in scores of business
journals and newspapers in the United States and Europe, and
is read by more than four million people every week.
SALES CAFFEINE. Jeffrey’s weekly e-zine, Sales Caffeine, is
a sales wake-up call delivered every Tuesday morning to
more than 500,000 subscribers worldwide, free of charge.
Sales Caffeine allows Jeffrey to communicate valuable sales
information, strategies, and answers to sales professionals
on a timely basis. To sign up, or for more information, visit
MORE THAN 100 PRESENTATIONS A YEAR. Jeffrey gives public
and corporate seminars, runs annual sales meetings, and
conducts live and Internet training programs on selling,
customer loyalty, and personal development.
SALES ASSESSMENT ONLINE. The world’s first customized
sales assessment, renamed a “successment,” will judge your
selling skill level in 12 critical areas of sales knowledge
and give you a diagnostic report that includes 50 mini sales
lessons. This amazing tool will help you rate your sales
abilities and explain your opportunities for sales growth.
This program is aptly named KnowSuccess because you can’t
know success until you know yourself.
SPEAKER HALL OF FAME. In 2008, Jeffrey was elected by his
peers to the National Speaker Association’s Speaker Hall of
Fame. The designation, CPAE (Counsel of Peers Award for
Excellence), honors professional speakers who have reached
the top echelon of performance excellence.
ON THE INTERNET. Jeffrey’s WOW! websites get more than
100,000 hits per week from readers and seminar attendees.
His state-of-the-art presence on the web and e-commerce
ability has set the standard among peers, and has won huge
praise and acceptance from customers.
TRAINONE ONLINE SALES TRAINING. Award-winning online sales
training lessons are available at http://www.trainone.com. The
content is pure Jeffrey — fun, pragmatic, real world — and can be
immediately implemented. TrainOne’s innovation is leading the
way in the field of customized e-learning.
AWARD FOR PRESENTATION EXCELLENCE. In 1997, Jeffrey was
awarded the designation of Certified Speaking Professional
(CSP) by the National Speakers Association. The CSP award
has been given fewer than 500 times in the past 25 years and
is the association’s highest earned award.
ACE OF SALES. The first program that actually helps you make
sales! Wanna make more sales, close more deals, AND build
loyal relationships? Ace of Sales is the golden ticket of selling
and gives you and your people the tools and training to
attract, engage, differentiate, thank, stay in touch, and WOW
customers. To sign up, visit http://www.aceofsales.com.
SALESBLOG.COM. Understanding the importance of
transferring information that’s both timely and useful, Jeffrey’s
Sales Blog adds the ultimate multimedia transfer to Jeffrey’s
outreach. Log on, subscribe, and stay up to the nanosecond
with information to build your sales and success.
RESILIENT LEADER TRAINING. Buy Gitomer and TrainOne have
partnered with The Center for Leadership Studies and are
now offering a course in Resilient Leadership. This dynamic
program will test your strengths, expose your vulnerabilities,
and reinforce your resilience as a leader and as a person. For
more information, call 704/333-1112.
BIG CORPORATE CUSTOMERS. Jeffrey’s customers include
Coca-Cola, GE, Oracle, US Foodservice, Caterpillar, BMW,
Verizon Wireless, CHUBB, MacGregor Golf, Ferguson
Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car,
AmeriPride, NCR, Thomson Reuters, Comcast Cable, Raymond
James, Liberty Mutual Insurance, Principal Financial Group,
Wells Fargo Bank, Monsanto, BlueCross BlueShield, Carlsberg,
Wausau Insurance, Northwestern Mutual, MetLife, Sports
Authority, GlaxoSmithKline, AC Neilsen, IBM, The New York
Post, and hundreds of others.
Table of Contents
BOOM Opportunity! 13
Facebook BOOM! 64
LinkedIn BOOM! 77
Twitter BOOM! 102
YouTube BOOM! 136
The Glue! 145
Social BOOM! 154
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