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Fashion Sales Promotion: The Selling Behind the Selling

by

Fashion Sales Promotion: The Selling Behind the Selling Cover

 

Synopses & Reviews

Publisher Comments:

In this Second Edition, Phillips attempts to(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit togetherall toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.

Description:

Includes bibliographical references (p. 211-212) and index.

Table of Contents

' 1. The Selling Game.

2. Marketing.

3. Retail Sales Promotion.

4. The Advertising Department.

5. Types of Retail Advertising.

6. More About Co-Op Advertising.

7. What is a Good Ad?

8. The Buyer and the Ad.

9. Newspapers: The Number-One Ad Medium.

10. Broadcast Advertising: Radio.

11. Broadcast Advertising: Television.

12. Other Advertising Methods.

13. Visual Merchandising: Another Dimension.

14. Special Events.

15. Publicity: A Different Drummer.

16. The Last Link.

Glossary.

Bibliography.

Index.

\n

'

Product Details

ISBN:
9780133627992
Author:
Phillips, Pamela
Publisher:
Prentice Hall
Author:
Phillips, Pamela
Location:
Upper Saddle River, N.J. :
Subject:
Fashion
Subject:
Advertising & Promotion
Subject:
Fashion merchandising
Subject:
Advertising
Subject:
Marketing - Product Management
Subject:
Decorating - General
Subject:
Design - General
Subject:
Advertising -- Fashion.
Subject:
Business;Marketing
Copyright:
Edition Number:
2
Edition Description:
Trade paper
Series Volume:
84-397
Publication Date:
December 1995
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
225
Dimensions:
9.24x6.99x.53 in. .88 lbs.

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Related Subjects

Business » Marketing
Engineering » Home Construction » Decorating » By Room
Hobbies, Crafts, and Leisure » Beauty and Fashion » Fashion » General and Costumes

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