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More copies of this ISBNBamboozled at the Revolution: How Big Media Lost Billions in the Battle for the Internetby John Motavalli
Synopses & ReviewsPublisher Comments:The 1990s was one of the most dynamic eras in American business history. Technology was advancing at such a rapid pace, with such wide-spread growth, and with such giddy enthusiasm from investors, that it seemed too good to last. It was. Media insider John Motavalli gives a vivid account from the front lines of the compelling drama that developed in the media industry during this time, as old-world, advertising-driven companies thought they'd found a new world to dominate. But it led to some rather colossal failures. Time Warner's FSN was a multibillion-dollar interactive cable disaster and its sequel, the Web-based Pathfinder, was even more embarrassing. Disney, Rupert Murdoch's News Corp, and the New York Times Company also stumbled. These examples are just the tip of the iceberg: this struggle is one of the great business follies of our time and continued until January 2000, when AOL swallowed up Time Warner, a first-of-its-kind marriage of new and old. Fast paced and exciting, Bamboozled at the Revolution reveals a period of wonderful excess and is sure to join Barbarians at the Gate, Burn Rate, and, more recently, The New New Thing as the definitive portraits of unique eras in business. Synopsis:Bamboozled at the Revolution chronicles one of the great business follies of the twentieth century: big medi‛s bungled attempt to understand and control the Internet. The story begins in 1994, the year most mainstream companies first became aware of the Internet, and ends six years-and many bad decisions-later with the buyout of media giant Time Warner by AOL, a scrappy little company almost no one had heard of at the dawn of the 1990s. Along the way, veteran media reporter John Motavalli provides a terrifically entertaining and frequently shocking snapshot of the uncomfortable marriage that took place between old media empires and new media start-ups as they fumbled after the communication tools of the future. The paperback edition include a new afterword bringing the story of the AOL-TimeWarner merger up to date. About the AuthorJohn Motavalli is a media consultant and was the first computer/Internet columnist for the New York Post. He has worked at Inside Media, AdWeek, and MCI Communications and has appeared on MSNBC, CNN, and other cable networks. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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