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About This Book
ISBN13: 9780143034919 |
Synopses & Reviews
Publisher Comments:
In this delightfully surprising history, Laura Shapiro — author of the classic Perfection Salad — recounts the prepackaged dreams that bombarded American kitchens during the fifties. Faced with convincing homemakers that foxhole food could make it in the dining room, the food industry put forth the marketing notion that cooking was hard; opening cans, on the other hand, wasn't. But women weren't so easily convinced by the canned and plastic-wrapped concoctions and a battle for both the kitchen and the true definition of homemaker ensued. Beautifully written and full of wry observation, this is a fun, illuminating, and definitely easy-to-digest look back at a crossroads in American cooking.
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About the Author
What Our Readers Are Saying
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Average customer rating based on 1 comment:
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Jenn, August 28, 2006 (view all comments by Jenn)
With WWII over, what do you do with all the left over canned meats? Why, you market them towards American housewives, of course! This was a facinating read, and one that would entertain anyone who likes to read about cooking, marketing, psychology, or the 1950s. I loved reading about some of the worst recipes from the era, such as strawberry jello and pickles. Or all the things mayo was added into. There were times I wondered how people actually ate some of the stuff described, but I suppose someone did! I'm glad I live in a time where you don't have to worry about going to a church pot-luck and maybe getting pickles or mayo in your jello! :) Or visiting someone and getting half a cinnamon doughnut with strawberry jam on it, covered in cottage cheese!
Product Details
- ISBN:
- 9780143034919
- Subtitle:
- Reinventing Dinner in 1950s America
- Author:
- Author:
- Publisher:
- Libri
- Subject:
- Social history
- Subject:
- Women's Studies - History
- Subject:
- Regional & Ethnic - American - General
- Subject:
- History
- Publication Date:
- 20050329
- Binding:
- Paperback
- Grade Level:
- General/trade
- Language:
- English
- Illustrations:
- Y
- Pages:
- 336
- Dimensions:
- 7.78x5.14x.60 in. .49 lbs.
