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Original Essays | September 30, 2014

Brian Doyle: IMG The Rude Burl of Our Masks

One day when I was 12 years old and setting off on my newspaper route after school my mom said will you stop at the doctor's and pick up something... Continue »
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1 Hawthorne Psychology- Cognitive Science

Gut Feelings: The Intelligence of the Unconscious


Gut Feelings: The Intelligence of the Unconscious Cover


Synopses & Reviews

Publisher Comments:

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?a suite of gut feelings that have evolved over the millennia specifically for making decisions. ?Gladwell drew heavily on Gigerenzer?s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma? (BusinessWeek).


This book is grounded in cutting-edge research, and its message is conveyed through compelling, real-life examples.

About the Author

Gerd Gigerenzer is the director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin. He has won numerous prizes, including the 1992 AAAS Prize for Behavioral Science Research and the 2002 German Science Book of the Year Prize. He has been professor of psychology at the University of Chicago and the John M. Olin Distinguished Visiting Professor at the School of Law, University of Virginia.

Product Details

Gigerenzer, Gerd
Penguin Books
Cognitive Psychology
Life Sciences - Human Anatomy & Physiology
Human Physiology
Psychology-Cognitive Science
Edition Description:
Trade paper
Publication Date:
Grade Level:
from 12
b/w illustrations throughout
7.72x5.08x.54 in. .43 lbs.
Age Level:
from 18

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Related Subjects

Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Psychology » General
Health and Self-Help » Psychology » Mind and Consciousness

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Product details 288 pages Penguin Books - English 9780143113768 Reviews:
"Synopsis" by , This book is grounded in cutting-edge research, and its message is conveyed through compelling, real-life examples.
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