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Powell's Q&A | February 2, 2012

Emily Winfield Martin: IMG Powell’s Q&A: Emily Winfield Martin

2 comments By Emily Winfield Martin

Describe your new book. Oddfellow's Orphanage is a series of stories/vignettes that tell the tale of the newest arrival to a curious orphanage, a... Continue »
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    Oddfellow's Orphanage

    Emily Winfield Martin 9780375869952
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1 Remote Warehouse Economics- General

Nudge: Improving Decisions about Health, Wealth, and Happiness

by Richard H Thaler

Nudge: Improving Decisions about Health, Wealth, and Happiness Cover

ISBN13: 9780143115267
ISBN10: 014311526x
Condition: Standard
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Synopses & Reviews

Publisher Comments:

Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

Synopsis:

Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom.
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About the Author

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.

Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.

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Table of Contents

Nudge Acknowledgments

Introduction

Part I: Humans and Econs

1. Biases and Blunders

2. Resisting Temptation

3. Following the Herd

4.When Do We Need a Nudge?

5. Choice Architecture

Part II: Money

6. Save More Tomorrow

7. Naive Investing

8. Credit Markets

9. Privatizing Social Security: Smorgasbord Style

Part III: Health

10. Prescription Drugs: Part D for Daunting

11. How to Increase Organ Donations

12. Saving the Planet

Part IV: Freedom

13. Improving School Choices

14. Should Patients Be Forced to Buy Lottery Tickets?

15. Privatizing Marriage

Part V: Extensions and Objections

16. A Dozen Nudges

17. Objections

18. The Real Third Way

19. Bonus Chapter: Twenty More Nudges

Postscript: November 2008

Notes

Bibliography

Index

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What Our Readers Are Saying

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Average customer rating based on 1 comment:
curmudgeon, January 1, 2011 (view all comments by curmudgeon)
Good book. Keeps you talking back to it, arguing, agreeing, thinking about how you'd present its ideas to others.
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Product Details

ISBN:
9780143115267
Subtitle:
Improving Decisions About Health, Wealth, and Happiness
Author:
Thaler, Richard H
Author:
Thaler, Richard H.
Author:
Sunstein, Cass R.
Publisher:
Penguin (Non-Classics)
Subject:
General
Subject:
Decision Making & Problem Solving
Subject:
Sociology - General
Subject:
Consumer behavior
Subject:
Economics -- Psychological aspects.
Subject:
Making & Problem Solving
Subject:
Psychology : General
Edition Description:
Mass Market
Publication Date:
20090224
Binding:
Paperback
Grade Level:
from 12
Language:
English
Illustrations:
b/w illustrations throughout
Pages:
320
Dimensions:
8.46x5.50x.85 in. .63 lbs.
Age Level:
18-17
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Nudge: Improving Decisions about Health, Wealth, and Happiness Used Trade Paper
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Product details 320 pages Penguin Books - English 9780143115267 Reviews:
"Synopsis" by , Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom.
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