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1 Burnside Art- Design

CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

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CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation Cover

ISBN13: 9780143118022
ISBN10: 0143118021
Condition: Standard
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Synopses & Reviews

Publisher Comments:

An illuminating journey through today's fascinating world of design.

What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.

Synopsis:

In an illuminating journey, Berger--in collaboration with celebrated designer Bruce Mau--revolutionizes the understanding of design and unlocks the secrets of the trade. His practice of design-thinking opens readers to their innate capacity for reimagining the world around them.

About the Author

Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine and Wired. He is the author of Advertising Today, Hoopla, and the creator of One, an acclaimed national magazine on advertising and design.

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Average customer rating based on 1 comment:

JaneBePe, November 10, 2014 (view all comments by JaneBePe)
I loved this book! It takes design out of the realm of consumer products and into the realm of real world problems: social problems, economic problems, etc. In the same way that Reality Is Broken made me want to become a game programmer, this book made me want to be a designer. In a similar way, it is a hopeful book, meaning that it talks about some solutions that have been designed for seemingly intractable problems. It can be challenging to be hopeful with all the things that are going wrong and falling apart and letting us down. I did feel hopeful after reading this book, but I have to admit that Reality is Broken made a bigger actual impact on my life. This book is good at showing us that since most of our problems were designed into our lives, most of them can be designed out of our lives. It's not a How To book, though. Where you go with it (if you go anywhere at all) is up to you.
Was this comment helpful? | Yes | No

Product Details

ISBN:
9780143118022
Author:
Berger, Warren
Publisher:
Penguin Books
Subject:
General
Subject:
General-General
Copyright:
Edition Description:
Paperback / softback
Publication Date:
20101231
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Illustrations:
b/w illustrations and photos throughout
Pages:
352
Dimensions:
8.52 x 5.56 x 0.8 in 0.64 lb
Age Level:
17-17

Related Subjects

Arts and Entertainment » Art » Design
Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Style and Design
Arts and Entertainment » Sale Books

CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation Used Trade Paper
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$11.95 In Stock
Product details 352 pages Penguin Books - English 9780143118022 Reviews:
"Synopsis" by , In an illuminating journey, Berger--in collaboration with celebrated designer Bruce Mau--revolutionizes the understanding of design and unlocks the secrets of the trade. His practice of design-thinking opens readers to their innate capacity for reimagining the world around them.
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