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Design: A Very Short Introduction

by

Design: A Very Short Introduction Cover

 

Synopses & Reviews

Publisher Comments:

Design touches virtually every aspect of our lives, imbuing the most humdrum of objects with meaning. In Toothpicks and Logos, John Heskett illuminates a subject as vast and complex as human life itself, ranging from the earliest found implements in our history--the stick, the shell, the cupped hand--to modern advertising logos, software interfaces, and even the lowly toothpick.

Here is a truly groundbreaking book, one that will transform the way we think about design, revealing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, to the car we drive to work in, to the medical equipment used to save lives. Design, Heskett writes, is one of the most basic expressions of what it is to be human--the reshaping of the environment to meet our needs and answer our desires, capturing both utility and aesthetics. Going beyond issues of style and taste, he describes how different cultures and individuals personalize objects--even simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. Heskett examines architecture, multimedia, computers, software, and even the role of government in influencing design trends and he offers fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanizing new technology.

Learned, thoughtful, and filled with lively examples, Toothpicks and Logos offers an entirely new slant on design, bringing clarity and insight to a sprawling and staggeringly complicated subject.

Synopsis:

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines "need" and "desire" in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, Heskett gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.

About the Author

John J. Heskett is Professor of Design at the Illinois Institute of Technology in Chicago. A world renowned commentator on design, he is the author of Industrial Design, widely used as a basic textbook, and Philips: A Study of the Corporate Management of Design. He has also contributed articles and essays to numerous magazines and anthologies, and regularly writes for ID Magazine.

Table of Contents

1. What is Design?

2. Utility and Symbolism

3. Objects

4. Communications

5. Environments

6. Systems

7. Contexts

8. Identities

9. Futures

Further Reading

Index

Product Details

ISBN:
9780192854469
Author:
Heskett, John
Publisher:
Oxford University Press, USA
Author:
null, John
Subject:
Art
Subject:
Design
Subject:
Design - General
Subject:
Architecture -- History.
Subject:
Architecture | Theory
Subject:
Criticism; Aesthetics
Subject:
Art and Architecture | Theory and Criticism; Aesthetics
Subject:
Art and Architecture | History
Subject:
General
Subject:
Art & Architecture | History
Subject:
General-General
Copyright:
Edition Number:
4
Series:
Very Short Introductions
Publication Date:
20050931
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
33 halftones
Pages:
148
Dimensions:
6.96x4.40x.39 in. .34 lbs.

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Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » General
Arts and Entertainment » Art » Style and Design
Computers and Internet » Desktop Publishing » General
History and Social Science » World History » General
History and Social Science » World History » Oxford Very Short Introductions
Science and Mathematics » Chemistry » Inorganic

Design: A Very Short Introduction Used Trade Paper
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Product details 148 pages Oxford University Press - English 9780192854469 Reviews:
"Synopsis" by , John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines "need" and "desire" in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, Heskett gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
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