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Media & Society


Media & Society Cover

ISBN13: 9780195507881
ISBN10: 0195507886
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Synopses & Reviews

Publisher Comments:

Media and Society is a beginner's guide to studying the media and media stories. It examines the role of the media in contemporary society and analyzes representations of the world found in media texts. It offers approaches derived from media and cultural studies and includes structuralist, Marxist, feminist, and Jungian perspectives. The book also features simple definitions of key terms, examples of analyses of specific media texts, illustrations, and practical exercises.

Table of Contents

Part 1: The Media and Media Studies

1. Defining the Media

2. Media Studies

3. What Do the Media Do to Us? The Relationship Between Media and Society

4. What's in a Name: Language and the Social Construction of Reality

5. Mediation and Representation

6. Texts, Meanings, and Audiences

Part 2: Pictures

7. Semiology

8. Reading Images

Part 3: Stories

9. Genres, Codes, and Conventions

10. Narrative Structure and Binary Opposition

11. Joseph Campbell and Carl Jung

Part 4: Making Sense: Ideology, Discourse, and Hegemony

12. Ideology, Discourse, and Hegemony

13. Where is Ideology Found?

14. Dominant Ideology, RSA's, and ISA's

15. Christmas and Hegemony

Part 5: Boys and Girls, Blacks and Whites: Gender and Ethnicity

16. Gender and Contradictory Ideologies of Femininity

17. Ideologies and Masculinity

18. Ethnicity, Ideology, and the Media

Part 6: But They Keep Moving the Posts: Postmodern Perspectives

19. Postfeminism, Poststructuralism, and Postcolonialism

20. Postmodernism

Appendix 1 Model Essay: Analysis of an Advertisement

Appendix 2 Model Essay: Analysis of the Opening Sequence of Blue Velvet


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tonydona3, April 15, 2015 (view all comments by tonydona3)
Though we are not to judge a book from its cover, I think that through the table of contents of this book, MEDIA AND SOCIETY has a lot to offer the readers, especially the students of media and cultural studies. I dearly desire to read the entirety of this book to fully appreciate its life-changing potentials. Thanks.
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Product Details

An Introduction
Oxford University Press
O'Shaughnessy, Michael
null, Michael
Mass media
Communication | Journalism
Series Volume:
Publication Date:
Grade Level:
Professional and scholarly
975 halftones and line illus.
9.6 x 6.6 x 0.7 in 1.25 lb

Related Subjects

Arts and Entertainment » Film and Television » Media Studies
History and Social Science » Sociology » General

Media & Society
0 stars - 0 reviews
$ In Stock
Product details 328 pages Oxford University Press - English 9780195507881 Reviews:
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