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1 Beaverton Sociology- American Studies

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Cover

 

Synopses & Reviews

Publisher Comments:

While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business.

"[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."—Gerald Marzorati, New York Times Book Review

"An indispensable survival guide for any modern consumer."—Publishers Weekly, starred review

"Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail

"The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."—T. J. Jackson Lears, In These Times

"An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."—Brad Wieners, Wired Magazine

"Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."—Roger Trilling, Details

Synopsis:

Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables.

Description:

Includes bibliographical references (p. 245-272) and index.

Table of Contents

Acknowledgments

1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s

2. Buttoned Down: High Modernism on Madison Avenue

3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society

4. Three Rebels: Advertising Narratives of the Sixties

5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All

6. Think Young: Youth Culture and Creativity

7. The Varieties of Hip: Advertisements of the 1960s

8. Carnival and Cola: Hip versus Square in the Cola Wars

9. Fashion and Flexibility

10. Hip and Obsolescence

11. Hip as Official Capitalist Style

Appendix

Notes

Index

Product Details

ISBN:
9780226260129
Author:
Frank, Thomas
Publisher:
University of Chicago Press
Location:
Chicago :
Subject:
General
Subject:
Marketing
Subject:
United states
Subject:
Modern - 20th Century
Subject:
Commerce
Subject:
Consumer behavior
Subject:
Advertising
Subject:
Subculture
Subject:
Advertising and youth.
Subject:
General Business & Economics
Subject:
Business - General
Copyright:
Edition Number:
Pbk. ed.
Edition Description:
1
Series Volume:
607
Publication Date:
19981231
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
19 halftones, 8 tables
Pages:
322
Dimensions:
9 x 5.75 in

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Related Subjects

» Business » Advertising
» Business » General
» Business » Management
» Business » Marketing
» History and Social Science » American Studies » Popular Culture
» History and Social Science » Sociology » American Studies

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Used Trade Paper
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Product details 322 pages University of Chicago Press - English 9780226260129 Reviews:
"Synopsis" by , Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables.
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