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Reluctant Capitalists: Bookselling and the Culture of Consumption

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Reluctant Capitalists: Bookselling and the Culture of Consumption Cover

 

Synopses & Reviews

Publisher Comments:

Over the past half-century, bookselling, like many retail industries, has evolved from an arena dominated by small independent shops to one in which chain stores have significant market share. And as other retail fields, this transformation has often been a less-than-smooth process. But this has been especially pronounced in bookselling, argues Laura J. Miller, because more than most other consumer goods, books are the focus of passionate debate about commercialism. What drives that debate? And why do so many people believe that bookselling should be immune to questions of profit?

In Reluctant Capitalists, Miller looks at a century of book retailing, demonstrating that the independent-chain dynamic is not entirely new. It began a hundred years ago when department stores began selling books, continued through the 1960s with the emergence of national chain stores, and exploded with the formation of “superstores” in the 1990s. The advent of the Internet has further spurred tremendous changes in how booksellers approach their business. All of these changes have met resistance from book professionals and readers who believe that the book business should not be captive to market forces, but should also embrace more noble priorities.

 

Miller uses historical data and interviews with bookstore customers and members of the book industry to explain why books evoke such distinct and heated reactions. She reveals why customers seek out certain bookstores and why book professionals identify so strongly with different types of books. In the process, she also teases out the meanings of retailing and consumption in American culture at large, underscoring her point that consumer behavior is inevitably political, with consequences for communities as well as commercial institutions.  

Synopsis:

Over the past half-century, bookselling, like many retail industries, has evolved from an arena dominated by independent bookstores to one in which chain stores have significant market share. Yet unlike other retail industries, bookselling, many people believe, should be “above” questions of profit. In Reluctant Capitalists, Laura J. Miller investigates what drives this belief and how it is affected by the changing retail environment.

Miller argues that the independent/chain dynamic is not entirely newit started a century ago when department stores began selling books and has culminated in the advent of Internet marketplaces. Miller uses interviews with bookstore customers and members of the book industry to explore how these changes have met resistance from book professionals and readers who believe that the book business should somehow be ethically superior to market forces. In the process, she also teases out the meanings of retailing and consumption in American culture at large, underscoring her point that any type of consumer behavior is inevitably political, with consequences for communities as well as commercial institutions.

 

“Chain superstores, notes Laura J. Miller's fascinating new study Reluctant Capitalists: Bookselling and the Culture of Consumption, are the latest manifestation of a centuries-old struggle between bookselling Davids and Goliathsa battle over where Americans actually shop versus stores with, Miller tartly notes, 'a style of retailing that Americans at least profess to miss.”Voice Literary Supplement

About the Author

Laura J. Miller is assistant professor of sociology at Brandeis University.

 

Table of Contents

Acknowledgments

1. Commercial Culture and Its Discontents

2. From Dry Goods Merchant to Internet Mogul: Bookselling through American History
3. Providing for the Sovereign Consumer: Selecting and Recommending Books
4. Designing the Bookstore for the Standardized Consumer
5. Serving the Entertained Consumer: The Multifunction Bookstore
6. Bargaining with the Rational Consumer: Selling the Low-Cost Book
7. The Revolt of the Retailers: Independent Bookseller Activism
8. Pursuing the Citizen-Consumer: Consumption as Politics
Appendix: Ownership Histories of Major American Chain Bookstores
Notes

Bibliography

Index

Product Details

ISBN:
9780226525914
Author:
Miller, Laura
Publisher:
University of Chicago Press
Author:
Miller, Laura J.
Subject:
Popular Culture
Subject:
Commerce
Subject:
Popular Culture - General
Subject:
Purchasing
Subject:
Consumer behavior
Subject:
Consumer behavior -- United States.
Subject:
Consumption (Economics) -- Social aspects.
Subject:
Business Writing
Copyright:
Edition Description:
1
Publication Date:
20070631
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Pages:
328
Dimensions:
9 x 6 in

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Related Subjects

Business » Business Profiles
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Business » General
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Business » Writing
History and Social Science » Sociology » General

Reluctant Capitalists: Bookselling and the Culture of Consumption Used Trade Paper
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Product details 328 pages University of Chicago Press - English 9780226525914 Reviews:
"Synopsis" by ,

Over the past half-century, bookselling, like many retail industries, has evolved from an arena dominated by independent bookstores to one in which chain stores have significant market share. Yet unlike other retail industries, bookselling, many people believe, should be “above” questions of profit. In Reluctant Capitalists, Laura J. Miller investigates what drives this belief and how it is affected by the changing retail environment.

Miller argues that the independent/chain dynamic is not entirely newit started a century ago when department stores began selling books and has culminated in the advent of Internet marketplaces. Miller uses interviews with bookstore customers and members of the book industry to explore how these changes have met resistance from book professionals and readers who believe that the book business should somehow be ethically superior to market forces. In the process, she also teases out the meanings of retailing and consumption in American culture at large, underscoring her point that any type of consumer behavior is inevitably political, with consequences for communities as well as commercial institutions.

 

“Chain superstores, notes Laura J. Miller's fascinating new study Reluctant Capitalists: Bookselling and the Culture of Consumption, are the latest manifestation of a centuries-old struggle between bookselling Davids and Goliathsa battle over where Americans actually shop versus stores with, Miller tartly notes, 'a style of retailing that Americans at least profess to miss.”Voice Literary Supplement

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