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Introduction to Media Production: The Path to Digital Media Production


Introduction to Media Production: The Path to Digital Media Production Cover


Synopses & Reviews

Publisher Comments:

Introduction to Media Production began years ago as an alternative text that would cover ALL aspects of media production, not just film or just tv or just radio. Kindem and Musburger needed a book that would show students how every form of media intersects with one another, and about how one needs to know the background history of how film affects video, and how video affects working in a studio, and ultimately, how one needs to know how to put it all together. Introduction to Media Production is the book that shows this intersection among the many forms of media, and how students can use this intersection to begin to develop their own high quality work.

Introduction to Media Production is a primary source for students of media. Its readers learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. The digital revolution has exploded all the former techniques used in digital media production, and this book covers the now restructured and formalized digital workflows that make all production processes by necessity, digital.

This text will concentrate on offering students and newcomers to the field the means to become aware of the critical importance of understanding the end destination of their production as a part of pre-production, not the last portion of post production.

Covering film, tv, video, audio, and graphics, the fourth edition of Introduction to Media Production is a comprehensive guide for both students of media and newcomers to the media industry.

Key Features

* Covers all aspects of digital media production--from conception of the idea to the final end product

* Introduces students to all forms of media: film, tv, video, audio, and graphics (other books focus mostly on one aspect)

* Reinforces the importance for media artists and practitioners to be aware of the ultimate distribution and exhibition of their media products from the outset of the project

* Completely revised to show the new theories, practices, and examples involved in an entirely digital world

* Updated Instructors' Manual with PowerPoint slides for lecture use, teaching notes, test questions, essay topics, and math problems

About the Author

Dr. Gorham Kindem is Professor of Communication Studies at the University of North Carolina¦Chapel Hill. His award-winning documentary, Chuck Davis, Dancing Through West Africa, has been nationally televised on PBS and the Discovery Channel. He is the author or editor of four books and numerous articles in media studies and production and has produced, directed, recorded, and/or edited several films and TV programs. Dr. Kindem resides in the Chapel Hill, North Carolina area.Robert B. Musburger, Ph.D. is Professor Emeritus and former Director of the School of Communication, University of Houston. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer and has received numerous awards for his video work and teaching. His published writing includes "Electronic News Gathering: A Guide to ENG" (Focal), "Single-camera Video Production, Fifth Edition"(Focal), and, with Gorham Kindem, "Introduction to Media Production: From Analog to Digital, Fourth Edition" (Focal).

Professor Emeritus and former Director of the School of Communication, University of Houston,TX, USA

Table of Contents

Introduction to Media Production 4e

Table of Contents

Chapter 1: Producing: Exploiting New Opportunities and Markets in the Digital Arena

Chapter 2: The Production Process: Analog and Digital Technologies

Chapter 3: Producing and Production Management

Chapter 4: Scriptwriting

Chapter 5: Directing: Aesthetic Principles and Production Coordination

Chapter 6: Audio/Sound

Chapter 7: Lighting and Design

Chapter 8: The Camera

Chapter 9: Recording

Chapter 10: Editing

Chapter 11: Graphics, Animation, and Special Effects

Chapter 12: The Future and Your Career

Product Details

Musburger, Robert B.
Focal Press
Kindem, Gorham
Musburger, Robert B., PhD
Film & Video - Direction & Production
Motion pictures
Digital electronics
Motion pictures -- Production and direction.
Film - Direction & Production
Film and Television-Production
Publication Date:
10.25 x 7.25 in

Related Subjects

Arts and Entertainment » Film and Television » Production » General
Engineering » Communications » TV and Radio Production

Introduction to Media Production: The Path to Digital Media Production New Trade Paper
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$71.75 In Stock
Product details 536 pages Focal Press - English 9780240810829 Reviews:
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