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Typographic Communications Today

by

Typographic Communications Today Cover

 

Synopses & Reviews

Publisher Comments:

Suddenly, the universe of people making typographical decisions has expanded. Effective visual communication through the informed manipulation of the size and style of type, its placement on a two dimensional surface, its integration with graphic material, and the quality of its reproduction is within reach of anyone who has a computer. Typographic Communications Today places this phenomenon in historical perspective, covering the whole of 20th century graphic design.With over 900 illustrations, more than 500 in color, it is an essential reference book for graphic artists and designers and for those who, regardless of profession are involved in design choices. It clarifies the options available in this new era of print while at the same time examining the new technologies in the context of art history. The numerous quotations by first rate designers make this a treasury of good thinking about the hows and whys of typographic design.Types are displayed and grid systems employed as they are being discussed. Gottschall's lively commentary examines the many typographic solutions designers have evolved for communication problems, beginning with the creative solutions devised by artists, painters, architects, poets and concluding with the new opportunities and challenges posed by computers and laser technologySeveral chapters focus on how these technologies have changed the ways typefaces are being designed and used. Gottschall explains how terminals, output devices, networks, scanners, and software have revolutionized the world of typesetting and given graphic designers a whole new set of tools, freedoms, and restrictions. The chapter "Bits, Bytes, and Typographic Design," for example, offers a state of the art review of keyboarding on terminals, image scanning, electronic filing, and networking. Not only does Gottschall discuss the role of personal computers and word processing software, he also reviews the packages and languages available from all of the major corporate players Apple, Xerox, Wang, IBM AT&T, Interleaf, and many others and evaluates the future of such possibilities as X-ray chip etching.Edward M. Gottschall is Vice Chairman of International Typeface Corporation and Editor of U&lc magazine.

Synopsis:

Suddenly, the universe of people making typographical decisions has expanded. Effective visual communication through the informed manipulation of the size and style of type, its placement on a two dimensional surface, its integration with graphic material, and the quality of its reproduction is within reach of anyone who has a computer.

About the Author

Edward M. Gottschall is Vice Chairman of International Typeface Corporation and Editor of U&lc magazine.

Product Details

ISBN:
9780262071147
Other:
Gottschall, Edward M.
Publisher:
Mit Press
Author:
Gottschall, Edward M.
Author:
Gottschall, Edward
Location:
Cambridge
Subject:
Communication
Subject:
History
Subject:
Typography
Subject:
Type and type-founding
Subject:
Graphic design
Subject:
Type and type-founding -- History.
Subject:
Graphic Arts - General
Subject:
Graphic Arts
Subject:
Graphic Arts - Typography
Subject:
Graphic design (Typography) -- History.
Subject:
Communication Studies
Subject:
Intercultural Communications-General
Copyright:
Edition Number:
1st MIT Press ed.
Edition Description:
Mit Press
Series:
Typographic Communications Today
Series Volume:
500-146.
Publication Date:
19890231
Binding:
HARDCOVER
Grade Level:
from 17
Language:
English
Illustrations:
Yes
Pages:
255
Dimensions:
14.3 x 10.7 x 0.9 in

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Related Subjects

Arts and Entertainment » Art » Typography
Business » Communication
History and Social Science » Intercultural Communications » General
Science and Mathematics » Physics » General

Typographic Communications Today Used Hardcover
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Product details 255 pages MIT Press - English 9780262071147 Reviews:
"Synopsis" by , Suddenly, the universe of people making typographical decisions has expanded. Effective visual communication through the informed manipulation of the size and style of type, its placement on a two dimensional surface, its integration with graphic material, and the quality of its reproduction is within reach of anyone who has a computer.
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