Minecraft Adventures B2G1 Free
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Q&A | August 26, 2015

    Christopher Moore: IMG Powell’s Q&A: Christopher Moore



    Note: Join us this Thursday, August 27, at Powell's Books at Cedar Hills Crossing for an author event with Christopher Moore. Describe your latest... Continue »
    1. $18.89 Sale Hardcover add to wish list

      Secondhand Souls

      Christopher Moore 9780061779787

    spacer

On Order

$27.25
New Hardcover
Currently out of stock.
Add to Wishlist
available for shipping or prepaid pickup only
Qty Store Section
- Local Warehouse Sociology- Media

Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet

by

Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet Cover

 

Synopses & Reviews

Publisher Comments:

Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to "bake" or turning on the TV.

In Generation Digital, media expert and activist Kathryn C. Montgomery examines the ways in which the new media landscape is changing the nature of childhood and adolescence and analyzes recent political debates that have shaped both policy and practice in digital culture. The media have pictured the so-called "digital generation" in contradictory ways: as bold trailblazers and innocent victims, as active creators of digital culture and passive targets of digital marketing. This, says Montgomery, reflects our ambivalent attitude toward both youth and technology. She charts a confluence of historical trends that made children and teens a particularly valuable target market during the early commercialization of the Internet and describes the consumer-group advocacy campaign that led to a law to protect children's privacy on the Internet.

Montgomery recounts (as a participant and as a media scholar) the highly publicized battles over indecency and pornography on the Internet. She shows how digital marketing taps into teenagers' developmental needs and how three public service campaigns: about sexuality, smoking, and political involvement, borrowed their techniques from commercial digital marketers. Not all of today's techno-savvy youth are politically disaffected; Generation Digital chronicles the ways that many have used the Internet as a political tool, mobilizing young voters in 2004 and waging battles with the music and media industries over control of cultural expression online.

Montgomery's unique perspective as both advocate and analyst will help parents, politicians, and corporations take the necessary steps to create an open, diverse, equitable, and safe digital media culture for young people.

Review:

"For those whose media experience is bounded by newspapers and radio, Generation Digital will be an eye-opening guide to the media revolution that is changing the way the next generation thinks and behaves." Michael F. Jacobson, Executive Director, Center for Science in the Public Interest

Review:

"Montgomery's study combines the immediacy and engagement of an insider's story with the sharp and dispassionate eye of the scholar. This book will be of interest to those studying children and media, as well as to readers with an interest in cultural policy." David Buckingham, Institute of Education, University of London

Review:

"This is a wonderful book — descriptive, analytical, and insightful. Kathryn Montgomery provides a detailed look at how children use digital media and its role in their development. Most important, she elucidates policy concerns about the commercialization of youth with an understanding of marketing and programming practices that are specific to digital media. Beyond the hype, this book reminds all of us that the digital age is being led by our children." Ellen Wartella, Executive Vice-Chancellor and Provost, University of California, Riverside

Review:

"Kathryn Montgomery brings clear thinking and empirical evidence to one of the most important and widely misunderstood issues of our time: how children and teenagers shape and are shaped by digital culture. Are 'digital natives' more or less engaged with civic matters? What are the effects of the commercial targeting of youth? How vulnerable are children to Internet pornography and online predators? What laws can protect both freedom of speech and the private lives of minors? Until now, many of the claims that advocates have made regarding these issues have been based on beliefs rather than evidence. Montgomery — a media scholar, activist, and mother &3151; brings an encyclopedic and well-organized body of evidence to bear on a debate that has been confused by moral panics, uninformed analyses, and ideological agendas." Howard Rheingold, author of The Virtual Community and Smart Mobs: The Next Social Revolution

Synopsis:

The role that children and youth play in the emerging digital media culture—as consumers targeted by marketing campaigns, as creators of their own digital culture, and as political participants.

Synopsis:

Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to bake or turning on the TV. In

About the Author

Kathryn C. Montgomery is Professor in the Public Communication Division, School of Communication, at American University, where she directs the Project on Youth, Media, and Democracy. As founder of the Center for Media Education, she led a coalition of advocacy groups in a series of successful media policy campaigns on behalf of children and youth. She is the author of Target: Prime Time: Advocacy Groups and the Struggle over Entertainment Television.

Product Details

ISBN:
9780262134781
Author:
Montgomery, Kathryn C.
Publisher:
MIT Press (MA)
Author:
Massac
Author:
husetts Institute of Technology
Author:
Massachusetts Institute of Technology
Location:
Cambridge
Subject:
Social aspects
Subject:
Media Studies
Subject:
Parenting - Child Rearing
Subject:
Mass media and children
Subject:
Children's Studies
Subject:
Internet and children
Subject:
Internet and teenagers
Subject:
Sociology-Media
Copyright:
Series:
Generation Digital
Publication Date:
June 2007
Binding:
HARDCOVER
Grade Level:
from 17
Language:
English
Pages:
364
Dimensions:
9 x 6 in

Other books you might like

  1. Everything Is Miscellaneous: The... Used Hardcover $2.95
  2. Convergence Culture
    Used Hardcover $9.50

Related Subjects


Health and Self-Help » Child Care and Parenting » Parenting Teens
History and Social Science » Sociology » Children and Family
History and Social Science » Sociology » Media
Reference » Science Reference » Technology
Science and Mathematics » Biology » Genetics

Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet New Hardcover
0 stars - 0 reviews
$27.25 Backorder
Product details 364 pages Mit Press - English 9780262134781 Reviews:
"Review" by , "For those whose media experience is bounded by newspapers and radio, Generation Digital will be an eye-opening guide to the media revolution that is changing the way the next generation thinks and behaves."
"Review" by , "Montgomery's study combines the immediacy and engagement of an insider's story with the sharp and dispassionate eye of the scholar. This book will be of interest to those studying children and media, as well as to readers with an interest in cultural policy."
"Review" by , "This is a wonderful book — descriptive, analytical, and insightful. Kathryn Montgomery provides a detailed look at how children use digital media and its role in their development. Most important, she elucidates policy concerns about the commercialization of youth with an understanding of marketing and programming practices that are specific to digital media. Beyond the hype, this book reminds all of us that the digital age is being led by our children."
"Review" by , "Kathryn Montgomery brings clear thinking and empirical evidence to one of the most important and widely misunderstood issues of our time: how children and teenagers shape and are shaped by digital culture. Are 'digital natives' more or less engaged with civic matters? What are the effects of the commercial targeting of youth? How vulnerable are children to Internet pornography and online predators? What laws can protect both freedom of speech and the private lives of minors? Until now, many of the claims that advocates have made regarding these issues have been based on beliefs rather than evidence. Montgomery — a media scholar, activist, and mother &3151; brings an encyclopedic and well-organized body of evidence to bear on a debate that has been confused by moral panics, uninformed analyses, and ideological agendas."
"Synopsis" by , The role that children and youth play in the emerging digital media culture—as consumers targeted by marketing campaigns, as creators of their own digital culture, and as political participants.
"Synopsis" by , Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to bake or turning on the TV. In
spacer
spacer
  • back to top

FOLLOW US ON...

       
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.