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Other titles in the Harvard Oriental Series; 52 series:

The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

by

The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution Cover

 

Synopses & Reviews

Publisher Comments:

Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last--the opposite of how things are done now. Companies need a human-centered development process, even if it means reorganizing the entire company. This book shows how.

Synopsis:

Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives.

Synopsis:

Customers want products that offer convenience, ease of use, and pleasure. To suit today's computer market, Norman, an executive at Hewlett-Packard, shows that companies must start with an understanding of user needs first, and technology last--the opposite of how things are done now. 28 illustrations.

About the Author

Donald A. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. Norman is also Professor of Computer Science at Northwestern University. Norman serves as advisor and board member to numerous companies in high technology and consumer products and to non-profit organizations in the area of policy and education.

Product Details

ISBN:
9780262140652
Subtitle:
Are the Solution
Author:
Norman, Donald A.
Author:
Norman, Donald A.
Author:
Massachusetts Institute of Technology
Author:
Norman, A.
Author:
Donald
Publisher:
The MIT Press
Location:
Cambridge, Mass. :
Subject:
Reference
Subject:
Marketing
Subject:
Computer Science
Subject:
Personal Computers & Microcomputers - General
Subject:
Microcomputers
Subject:
Human engineering
Subject:
Human-computer interaction
Subject:
Hardware - Personal Computers - General
Subject:
Personal Computers-General
Copyright:
Series:
The Invisible Computer
Publication Date:
19980901
Binding:
Hardback
Grade Level:
from 17
Language:
English
Illustrations:
Y
Pages:
320
Dimensions:
9 x 6 in

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Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Personal Computers » General
History and Social Science » Linguistics » Specific Languages and Groups
Reference » Words Phrases and Language
Science and Mathematics » History of Science » Technology
Science and Mathematics » Physics » Meteorology

The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution Used Hardcover
0 stars - 0 reviews
$5.50 In Stock
Product details 320 pages MIT Press - English 9780262140652 Reviews:
"Synopsis" by , Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives.
"Synopsis" by , Customers want products that offer convenience, ease of use, and pleasure. To suit today's computer market, Norman, an executive at Hewlett-Packard, shows that companies must start with an understanding of user needs first, and technology last--the opposite of how things are done now. 28 illustrations.
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