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1 Burnside Latin America- Ecuador

Other titles in the Louann Atkins Temple Women & Culture series:

Making Up the Difference: Women, Beauty, and Direct Selling in Ecuador (Louann Atkins Temple Women & Culture)

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Making Up the Difference: Women, Beauty, and Direct Selling in Ecuador (Louann Atkins Temple Women & Culture) Cover

 

Synopses & Reviews

Publisher Comments:

Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to make up the difference between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies.

In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries.

Product Details

ISBN:
9780292723863
Author:
Casanova, Erynn
Publisher:
University of Texas Press
Author:
Casanova, Erynn Masi De
Subject:
Sociology-Developing Countries
Publication Date:
20110631
Binding:
HARDCOVER
Language:
English

Related Subjects

Arts and Entertainment » Architecture » Drafting
Arts and Entertainment » Architecture » Drawing and Design
Business » General
Business » Management
Business » Writing
History and Social Science » Gender Studies » Womens Studies
History and Social Science » Latin America » Ecuador
History and Social Science » Social Science » Developing Countries

Making Up the Difference: Women, Beauty, and Direct Selling in Ecuador (Louann Atkins Temple Women & Culture) Used Hardcover
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