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Status Update: Celebrity, Publicity, and Branding in the Social Media Age

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Status Update: Celebrity, Publicity, and Branding in the Social Media Age Cover

 

Synopses & Reviews

Publisher Comments:

Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Franciscos tech community in the period between the dot com boom and the App store, when the city was the worlds center of social media development.
 
Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Synopsis:

Social media, once heralded as revolutionary and democratic, have instead proved exclusionary and elitist

About the Author

Alice E. Marwick is assistant professor, communication and media studies, Fordham University, and an academic affiliate at the Center on Law and Information Policy, Fordham Law School. Previously a postdoctoral researcher at Microsoft Research, she regularly speaks to the press on various social media topics and has written for the New York Times, the Daily Beast, and the Guardian. She lives in New York City.

Product Details

ISBN:
9780300176728
Subtitle:
Celebrity, Publicity, and Branding in the Social Media Age
Author:
Marwick, Alice E
Author:
Marwick, Alice E.
Publisher:
Yale University Press
Subject:
Sociology-Media
Edition Description:
Trade Cloth
Publication Date:
20150128
Binding:
HARDCOVER
Language:
English
Illustrations:
2 b/w illus.
Pages:
368
Dimensions:
9.25 x 6.13 in

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Related Subjects

Business » Marketing
Computers and Internet » Internet » Web » Social Networking
History and Social Science » Linguistics » Specific Languages and Groups
History and Social Science » Sociology » General
History and Social Science » Sociology » Media
Reference » Words Phrases and Language

Status Update: Celebrity, Publicity, and Branding in the Social Media Age Used Hardcover
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Product details 368 pages Yale University Press - English 9780300176728 Reviews:
"Synopsis" by ,
Social media, once heralded as revolutionary and democratic, have instead proved exclusionary and elitist
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