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Options: The Secret Life of Steve Jobs: A Parodyby Dan Lyons as Fake Steve Jobs
Synopses & Reviews
A pitch-perfect riff on Silicon Valley culture that follows the daily struggles, triumphs, and awesome celebrity encounters of Fake Steve Jobs.
Welcome to the mind, to the world of Fake Steve Jobs. Fake Steve the counterintuitive management guru: "Obviously we can't literally put our employees' lives at risk. But we have to make them feel that way." Fake Steve the political hobnobber: "I can see why they keep Nancy Pelosi under wraps. Wacky as a dime watch." Fake Steve quoting friend/musician/philosopher Bono on road etiquette: "Tink about dat next toim yer cuttin off some bloke and you don't know who it is, right? Could be Jay-sus. Or Boutros Boutros-Ghali or sumfin." And on, yes, himself: "Geniuses have feelings, too."
In the tradition of Thank You for Smoking and in the spirit of The Onion, Options is a novelistic sendup and takedown of Silicon Valley, Hollywood, and Washington, D.C., as viewed by a central character who exists, to his immense self-satisfaction, at the crossroads of all three worlds: "It's like in one of those movies where a guy realizes he's got telekinetic powers and it's just too bad if he doesn't want them, he's got them. Likewise, I have this gift. It's who I am."
"In this tedious parody of the life of Apple founder Steve Jobs, the pseudonymous Fake Steve Jobs (identified in the New York Times this month as Forbes senior editor Daniel Lyons) offers a gleeful sendup of the real Steve Jobs set amid the recent stock options backdating scandal. Throughout, the fake Steve pontificates on everything from his superior management skills ('only promote stupid people') to his role in the development of the iPhone (it involves a lot of 'non-thinking meditation'), and is portrayed as a cold, callow narcissist. Blissfully unaware of the legal firestorm raging around him, a 'mathlexic' Fake Steve goes about his daily business, balancing meditation with the firing of employees while the Apple board of directors scrambles to avoid prison time and find a scapegoat. As the fictitious Apple corporation implodes, Fake Steve must decide whether to jump ship or stand by the company. Tech industry watchers who know (or know of) the players will get a kick out of seeing them skewered, but readers who aren't already tuned in to the Silicon Valley technocracy may not quite get it. Fake Steve doesn't really evolve as a character, but as a grotesque caricature, he's fun to watch." Publishers Weekly (Copyright Reed Business Information, Inc.)
"A funny send-up of Apple's CEO, the go-go culture of Silicon Valley, and the cult of Mac, iPhone, and iPod." Boston Globe
"A novel by a fake author about fake incidents at a real company....Kind of fun, especially if you're a computer geek." Kirkus Reviews
"This is not just a compilation of FSJ's online posts....This is, by and large, an original work of fiction, with lots of new material." Fortune's Apple 2.0 blog
"Lyons has a wickedly keen ear for Silicon Valley humor. And he's produced a comedy of Valley manners that will leave some in stitches....Fake Steve's blithe naïveté is truly funny....The book will resonate. Valley folks will burn through it." Conde Nast's Portfolio.com
"Almost anyone who has worked in Silicon Valley over the past 15 years...will find something to laugh at in Options....A delightful send-up....It's an entertaining read for the tech industry veteran and a quick one, perfect for your next 'nerd bird' flight between San Jose and Austin." Tom Krazit, CNETnews.com,
A pitch-perfect riff on Silicon Valley culture that follows the daily struggles, triumphs, and awesome celebrity encounters of Fake Steve Jobs
About the Author
Fake Steve Jobs is an award-winning writer of fiction and nonfiction with something of an insider's knowledge of the high-tech industry. He decided to use his powers for good by starting up the wildly popular blog The Secret Diary of Steve Jobs, which created the persona and voice for this novel.
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