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Send: Why People Email So Badly and How to Do It Better

by David Shipley

Send: Why People Email So Badly and How to Do It Better Cover

Synopses & Reviews

Publisher Comments:

Send—the classic guide to email for office and home and an instant success upon its publication in 2007—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for navigating today’s hot-button issues, from bccs and salutations to emoticons and subject lines. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.

In this revised and updated edition, David Shipley and Will Schwalbe have added a new introduction and two new chapters—“Handheld Etiquette” about BlackBerrys, iPhones, etc., and “Secrets to Keep Email from Taking Over Your Life,” an important issue for more and more people. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.

Review:

“Informative, entertaining, thorough, and thoughtful.” —Dave Barry, The New York Times Book Review

“Read it or weep.” —Michael Lewis

“This is just the book I’ve been waiting for.” —Bill Bryson

“Handy . . . Written with concision and good sense.” —The Wall Street Journal

Synopsis:

Filled with real-life e-mail success (and horror) stories and a wealth of entertaining examples, "Send" reveals the hidden minefields and pitfalls of e-mail.

Synopsis:

Send--the classic guide to email for office and home and an instant success upon its publication in 2007--has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for navigating today's hot-button issues, from bccs and salutations to emoticons and subject lines. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.

In this revised and updated edition, David Shipley and Will Schwalbe have added a new introduction and two new chapters--Handheld Etiquette about BlackBerrys, iPhones, etc., and Secrets to Keep Email from Taking Over Your Life, an important issue for more and more people. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.

About the Author

David Shipley is the deputy editorial page editor and Op-Ed page editor of The New York Times. Previously, he was a senior presidential speechwriter in the Clinton administration. He lives in New York.

Will Schwalbe is the former vice president, editor in chief of Hyperion books. Prior to that, he was a journalist, writing for such publications as The New York Times, Insight for Asian Investors, and Business Traveller. He now works in new media and lives in New York.

What Our Readers Are Saying

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Average customer rating based on 1 comment:
Canchita, January 5, 2009 (view all comments by Canchita)
I thought I knew everything I needed to know about writing emails that said what I meant. This little book showed me that I didn't. Highly recommended.
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(1 of 2 readers found this comment helpful)

Product Details

ISBN:
9780307270603
Subtitle:
Why People Email So Badly and How to Do It Better
Author:
Shipley, David
Author:
David Shipley and Will Schwalbe
Author:
Schwalbe, Will
Publisher:
Knopf Publishing Group
Subject:
Business Communication
Subject:
Interpersonal communication
Subject:
Business Writing
Subject:
Data Transmission Systems - Electronic Mail
Subject:
Management - General
Copyright:
Edition Description:
Revised
Publication Date:
September 2008
Binding:
Hardcover
Language:
English
Pages:
274
Dimensions:
7.54x5.14x.98 in. .78 lbs.

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