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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

by

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Cover

 

Synopses & Reviews

Publisher Comments:

“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing ­corrects thatbut in doing so, it also unleashes the forces of creative destruction.”

From Crowdsourcing

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wiseits talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of todays technology, liberating the latent potential within us all. Its a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, youve got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable.

Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing. How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? The answers lie within these pages.

The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of Crowdsourcing is that the knowledge to solve intractable problemsa cure for cancer, for instancemay already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved.

The very concept of crowdsourcing stands at odds with centuries of practice. Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done.

Synopsis:

In this work, Howe reveals that consumers have seen only the tip-of-the-public-ideas iceberg. Known as crowdsourcing, the open source idea is a phenomenon with huge economic, cultural, business, and political implications. Howe examines the inevitable outcome in this entertaining book.

About the Author

JEFF HOWE is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist, he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has also written for U.S. News & World Report, Time magazine, the Washington Post, Mother Jones, and numerous other publications. He lives in Brooklyn with his wife and children.

Product Details

ISBN:
9780307396204
Author:
Howe, Jeff
Publisher:
Crown Business
Subject:
General
Subject:
Strategic planning
Subject:
Internet consultants
Subject:
Contracting out
Subject:
General Business & Economics
Copyright:
Publication Date:
July 2008
Binding:
Hardcover
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
311
Dimensions:
9.46x5.76x1.15 in. 1.25 lbs.

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Related Subjects


Business » Business Plans
Business » Marketing
Computers and Internet » Internet » Marketing

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Used Hardcover
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Product details 311 pages Crown Business - English 9780307396204 Reviews:
"Synopsis" by , In this work, Howe reveals that consumers have seen only the tip-of-the-public-ideas iceberg. Known as crowdsourcing, the open source idea is a phenomenon with huge economic, cultural, business, and political implications. Howe examines the inevitable outcome in this entertaining book.
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