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1 Burnside - Bldg. 2 Environmental Studies- Climate Change and Global Warming

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The Plot to Save the Planet: How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming

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The Plot to Save the Planet: How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming Cover

ISBN13: 9780307406187
ISBN10: 0307406180
Condition: Standard
Dustjacket: Standard
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Synopses & Reviews

Publisher Comments:

American entrepreneurs, corporate tycoons, and financiers are plotting what they do bestcreating new industries that change the world and making billions in the processa plot that will ultimately save the planet.

The Plot to Save the Planet is an illuminating and inspiring look at the “conspiracy” to make green technology the Silicon Valley of the twenty-first centurythe creator of massive numbers of jobs and huge amounts of wealth. Suddenly, the ugly mudslinging between environmentalists and big business has abated, and these two previously opposed forces are now strange bedfellows in a race to head off climate change.

How is this new frontier being shaped? Brian Dumaine is your guide in this intriguing look into the very near future filled with colorful and informative stories about the entrepreneurs, investors, and corporate mavericks who are managing to pull off the feat of combining economic growth and environmental protection to battle global warming. Youll read about:

• The savvy investors: Why Warren Buffett is investing heavily in wind power; and why John Doerr, the venture capitalist and early backer of Google, is saying that “green tech is bigger than the Internet and could be the biggest economic opportunity of the twenty-first century.”

• The cars of the future: The competitively priced plug-in hybrids that will get 60 miles to the gallon, and the battle being waged by fifteen start-ups competing to capture the electric car market.

• The fuels without fossils: New sources of energy from plants such as prairie grass and algae that could capture a big chunk of the $300 billion U.S. wholesale gasoline market.

• The corporate mavericks: Companies such as Duke Energy and GE who are creating the low-carbon business models of the future, as well as cleaner ways to provide our power needs.

• The energy-miser homes and buildings: The new Bank of America Tower in New York City and the green low- and middle-income homes being constructed by visionaries who were told it couldnt be done and still be affordable.

• The “thin film” solar energy: How it is making the cost of heating a home comparable to traditional methods without emitting greenhouse gas.

Plenty of obstacles still existamong them resistance from the rich and powerful owners of the worlds oil supply, developing nations such as China with their reliance on coal, and an American public reluctant to give up their McMansions, SUVs, and extreme air-conditioning. But the battle cry has been sounded. The green overhaul of the utility, energy, construction, shipping, and automobile industries is well on its way andcontrary to prevailing fearsthe ultimate solutions will sustain the environment without demanding huge sacrifices to our contemporary comforts and lifestyles.

Review:

"Separating the hype from the hope, Dumaine surveys the growing 'green economy' born out of the unlikely partnership between investors, entrepreneurs and environmentalists and assesses the fruits of this collaboration. According to the author, 'green technology' will be the largest, most lucrative industry of the future — a fact uniting the usually antagonistic forces of economic growth and ecological preservation as big business has entered the search for 'tomorrow's oil substitute, the lifeblood of prosperity — but without the carbon.' Well-reasoned discussions of how corporations are becoming part of the solution yield surprising news about Wal-Mart's ties with the Environmental Defense Fund, Duke Energy's Save A Watt program and General Electric's Ecomagination campaign, which requires all division heads to find ways to 'green' the technologies they develop and sell. From technological innovations to the growing investments in eco-friendly startups, Dumaine sorts through the fact and fiction, bringing an informed and optimistic perspective to the revolution underway. (June)" Publishers Weekly (Copyright Reed Business Information, Inc.)

Synopsis:

In this refreshing, unusual, and innovative look at the environment, Dumaine offers an insightful character-driven account of green technology, the fortunes it will create, and the players preparing to win it all.

About the Author

BRIAN DUMAINE is the editorial director of Fortune Small Business. Prior to that he was the international editor and assistant managing editor of Fortune magazine. Over his twenty-eight-year career at Time Inc. he has written or edited hundreds of cover and feature stories and devoted much of his editorial energies to environmental issues and the rapid rise of the green movement and its impact on capital markets, corporations, and executive thinking.

What Our Readers Are Saying

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Average customer rating based on 2 comments:

cyclzone, February 24, 2009 (view all comments by cyclzone)
I am tired of the attacks on people getting it right for what ever reason. We are developers of a new technology that yes will save jobs and industries, I make no apologies for it and do intend to get rich by it for the richer I am, the more jobs I create and the more my foundations makes a difference. SO small or big as long as it progressing forward why not. We spent years growing at industries to go green and now your bitching because they are. Money made and spread wisely generates income, balance and a future for every one. yes there those that abuse it, there will always be the gougers, but give credit to those who step up to the plate and put every thing on the line to create opportunity and security for future generations to come.
Well done to the industries that our changing their ways, change had to happen, and let us not for get every corporations was once a seed of innovation, people like us do make a difference and we do bring revolution ideas to move society forward. Cyclzone.com
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(1 of 1 readers found this comment helpful)
sarato, February 20, 2009 (view all comments by sarato)
As an entrepreneur and a developer of a green technology the digital electric motor drive system, I am thrilled to see green entrepreneurs and large corporations finally coming together for the betterment of the world. It not only makes sense but is proven to be financially more profitable and stabilising not just to the environment but to industries and jobs.
It is a new world a new day and a new era for technologies that do not harm the world our health and gauge our pocket books but give back and restore and renew our hope in the future and in our humanity.
www.cyclzone.com
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Product Details

ISBN:
9780307406187
Subtitle:
How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming
Author:
Dumaine, Brian
Publisher:
Crown Business
Subject:
Green Business
Subject:
Industrial Management
Subject:
Economic Development
Subject:
Development - Sustainable Development
Subject:
Industrial management -- Environmental aspects.
Subject:
Economic development -- Environmental aspects.
Copyright:
Publication Date:
20080624
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Pages:
288
Dimensions:
9.55 x 6.15 x 1 in 1.3 lb

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Related Subjects

Business » General
Business » Green
Business » Manufacturing and Product Development
Science and Mathematics » Environmental Studies » Climate Change and Global Warming

The Plot to Save the Planet: How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming Used Hardcover
0 stars - 0 reviews
$3.50 In Stock
Product details 288 pages Crown Business - English 9780307406187 Reviews:
"Publishers Weekly Review" by , "Separating the hype from the hope, Dumaine surveys the growing 'green economy' born out of the unlikely partnership between investors, entrepreneurs and environmentalists and assesses the fruits of this collaboration. According to the author, 'green technology' will be the largest, most lucrative industry of the future — a fact uniting the usually antagonistic forces of economic growth and ecological preservation as big business has entered the search for 'tomorrow's oil substitute, the lifeblood of prosperity — but without the carbon.' Well-reasoned discussions of how corporations are becoming part of the solution yield surprising news about Wal-Mart's ties with the Environmental Defense Fund, Duke Energy's Save A Watt program and General Electric's Ecomagination campaign, which requires all division heads to find ways to 'green' the technologies they develop and sell. From technological innovations to the growing investments in eco-friendly startups, Dumaine sorts through the fact and fiction, bringing an informed and optimistic perspective to the revolution underway. (June)" Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by , In this refreshing, unusual, and innovative look at the environment, Dumaine offers an insightful character-driven account of green technology, the fortunes it will create, and the players preparing to win it all.
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