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The Whuffie Factor: Using the Power of Social Networks to Build Your Business

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Synopses & Reviews

Publisher Comments:

The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world.

Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it?

As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim OReilly, as a digital Utopian) is the perfect person to do this book.

While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: Lets throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isnt the capital of choice in online communities, it is whuffie-social capital-and how to raise it is at the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections and any recommendations you make will be seen as spam-met with negative reactions and a loss of social capital.

The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and, to some, strange world of on­line communities. By connecting with your customers through community interaction, youll raise your social capital, create demand, and sell more product. Consumer loyalty is a direct result of whuffie. With great stories of online business successes and cautionary tales of major missteps-recording industry, anyone?-Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how your business can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.

For those without millions-even thousands-to throw around, here is a fresh perspective for using social networks to help build a business whether you are a start-up or a Fortune 500 giant. Even those in big rich companies need to learn how to be effective and not waste their money. For them-as well as the entrepreneur-The Whuffie Factor is an eye-opening guide to a world they probably dont understand all that well.

Review:

"Hunt, cofounder of community-marketing consulting firm Citizen Agency, presents the hows and whys of accruing 'whuffie,' her word for social capital in the Web 2.0 landscape. Introducing a wide range of post-blogosphere social networks like Facebook, LinkedIn and Flickr, Hunt clues in marketers to the possibilities with online success stories, influential voices and winning strategies. Numerous anecdotes (from the Obama campaign, online t-shirt boutique Threadless, Zappos.com CEO Tony Hsieh, etc.) illustrate the power of even the most tossed-off communiques; micro-blogging site Twitter, for instance, may restrict posts to 140 characters, but is uniquely powerful in its ability to reach a swarm of 'followers,' establish new relationships and provide multi-various feedback. Hunt packs in many specific strategies and concepts, which include seeking out and incorporating feedback, educating and empowering your connections, and treating your company's message as a conversation (a good net marketer's goal should be contained in the statement, 'I want to create a culture of...'). Detailed, practical profiles of networks and related tools make this a valuable, illuminating title for anyone looking to the ever-expanding realm of online social life for business success." Publishers Weekly (Starred Review) (Copyright Reed Business Information, Inc.)

Synopsis:

As one who has actually launched a company using the power of online communities, Hunt provides a strategic map and offers specific tactics for success in the lucrative, but strange and elusive world of online communities.

Synopsis:

Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?

As one who has actually launched a company using the power of online communities, and who now advises big and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim O' Reilly, as a Digital Utopian) is the perfect person to do this book

While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: Stop Money isn't the capital of choice in online communities, it is Whuffie - social capital — and how raise it is the heart of this book. In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital.

The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities.

About the Author

TARA HUNT was the co­founder of Citizen Agency, a community-marketing consulting firm based in San Francisco, and is now leading the marketing efforts for Intuits partner platform. She has been cited in national newspapers such as the Wall Street Journal and the New York Times and is well-known in the Web 2.0 technology and start-up worlds for her community-­marketing experience. Her blog, Horsepigcow.com, explores themes in marketing and economics and has been pivotal in raising Taras own whuffie in the online marketing space.

Product Details

ISBN:
9780307409508
Subtitle:
Using the Power of Social Networks to Build Your Business
Author:
Hunt, Tara
Publisher:
Crown Business
Subject:
General
Subject:
Success in business
Subject:
Social networks
Subject:
E-Commerce - General
Subject:
Marketing - General
Subject:
General Business & Economics
Subject:
Business Writing
Copyright:
Publication Date:
20090421
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Pages:
320
Dimensions:
8.5 x 5.75 x 1.15 in 1 lb

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Related Subjects

Business » Communication
Business » General
Business » Marketing
Business » Writing
Computers and Internet » Internet » Marketing

The Whuffie Factor: Using the Power of Social Networks to Build Your Business Used Hardcover
0 stars - 0 reviews
$10.50 In Stock
Product details 320 pages Crown Business - English 9780307409508 Reviews:
"Publishers Weekly Review" by , "Hunt, cofounder of community-marketing consulting firm Citizen Agency, presents the hows and whys of accruing 'whuffie,' her word for social capital in the Web 2.0 landscape. Introducing a wide range of post-blogosphere social networks like Facebook, LinkedIn and Flickr, Hunt clues in marketers to the possibilities with online success stories, influential voices and winning strategies. Numerous anecdotes (from the Obama campaign, online t-shirt boutique Threadless, Zappos.com CEO Tony Hsieh, etc.) illustrate the power of even the most tossed-off communiques; micro-blogging site Twitter, for instance, may restrict posts to 140 characters, but is uniquely powerful in its ability to reach a swarm of 'followers,' establish new relationships and provide multi-various feedback. Hunt packs in many specific strategies and concepts, which include seeking out and incorporating feedback, educating and empowering your connections, and treating your company's message as a conversation (a good net marketer's goal should be contained in the statement, 'I want to create a culture of...'). Detailed, practical profiles of networks and related tools make this a valuable, illuminating title for anyone looking to the ever-expanding realm of online social life for business success." Publishers Weekly (Starred Review) (Copyright Reed Business Information, Inc.)
"Synopsis" by , As one who has actually launched a company using the power of online communities, Hunt provides a strategic map and offers specific tactics for success in the lucrative, but strange and elusive world of online communities.
"Synopsis" by , Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?

As one who has actually launched a company using the power of online communities, and who now advises big and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim O' Reilly, as a Digital Utopian) is the perfect person to do this book

While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: Stop Money isn't the capital of choice in online communities, it is Whuffie - social capital — and how raise it is the heart of this book. In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital.

The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities.

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