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Reworkby Jason Fried
Synopses & Reviews
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
Book News Annotation:
For entrepreneurs and small business owners, Fried and Hansson, who founded a software company that makes web-based productivity software for small businesses, outline a method to succeed in business that is based on their experiences. Going against conventional ideas about business and showing that a company doesn't need budgets, a lot of advertising, salespeople, a public relations firm, a plan, workaholics, or other touted elements, they address how to start a business, why it needs less than conventionally thought, when to launch it, how to get the word out, whom and when to hire, and how to manage, as well as issues of productivity, competition, damage control, and culture. There is no index. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
The perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, and people stuck in day jobs who want to get out will all find valuable inspiration and guidance in these pages. It's time to rework work.
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