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Reworkby Jason Fried
Synopses & Reviews
How could looking at Monetandrsquo;s water lily paintings help save your company millions? How can checking out peopleandrsquo;s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief? and#160; Art historian Amy Herman has trained experts from many fields in the art of perception. By showing people how to look closely at images, she enables them to see more clearly, analyze more intelligently, and use seemingly hidden clues to better understand any situation. She has spent over a decade teaching doctors to pay attention to patients instead of their charts, helping police officers separate facts from opinions when describing a suspect, and training professionals from a wide array of fields, including the FBI, the State Department, and the military, toand#160; recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you to uncover the hidden talents of new employees, and to reduce costly miscommunication among members of a team. and#160; Whether youandrsquo;re an executive who wants to run your company more effectively, a parent who wants to better understand your child, or simply anyone who wants to perceive any situation more clearly, you will see what matters most in a whole new light.
Book News Annotation:
For entrepreneurs and small business owners, Fried and Hansson, who founded a software company that makes web-based productivity software for small businesses, outline a method to succeed in business that is based on their experiences. Going against conventional ideas about business and showing that a company doesn't need budgets, a lot of advertising, salespeople, a public relations firm, a plan, workaholics, or other touted elements, they address how to start a business, why it needs less than conventionally thought, when to launch it, how to get the word out, whom and when to hire, and how to manage, as well as issues of productivity, competition, damage control, and culture. There is no index. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
The perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, and people stuck in day jobs who want to get out will all find valuable inspiration and guidance in these pages. It's time to rework work.
A transformative guide that uses famous artwork to teach readers to be more perceptive, from an instructorand#160;whoandrsquo;s taught FBI interrogators with Matisse, high-powered CEOs with Picasso, and Secret Service agents with Lichtenstein.and#160;
Itandrsquo;s not what you see, itandrsquo;s how you look.and#160;
An engrossing, eye-opening guide to seeingandmdash;and communicatingandmdash;more clearly, from the groundbreaking course that helps FBI agents, cops, CEOs, military Special Forces, ER docs, and others save money, reputations, and livesand#160;
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
About the Author
AMY E. HERMAN developed and conducts all sessions of The Art of Perception using the analysis of works of art to improve perception and communication. She leads the program nationally for a range of institutions including the New York City Police Department, the FBI, and the Department of Defense, as well as for leaders in education, finance, and policy. She holds an A.B., a J.D., and an M.A. in art history.
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