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Subliminal: How Your Unconscious Mind Rules Your Behavior

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Subliminal: How Your Unconscious Mind Rules Your Behavior Cover

ISBN13: 9780307472250
ISBN10: 0307472256
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Synopses & Reviews

Publisher Comments:

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Your preference in politicians, the amount you tip your waiter — all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

Review:

"Leonard Mlodinow writes in a breezy style, interspersing probabilistic mind-benders with portraits of theorists....The result is a readable crash course in randomness." The New York Times Book Review

Review:

"Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again." David Eagleman, author of Incognito

Review:

"With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior." Daniel J. Simons, professor of psychology, University of Illinois, and coauthor of The Invisible Gorilla

Review:

"With great wit and intelligence, Mlodinow takes us on a sweeping tour of this [mental] landscape and the latest revelations in neuroscience." The Huffington Post

Review:

"Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research...[with] plenty of his trademark humor." Los Angeles Times

Review:

"Clever [and] engaging....A popular-science beach book, the sort of tome from which cocktail party anecdotes can be mined by the dozen." The Oregonian

Review:

"Fascinating....Shows how the idea of the unconscious has become respectable again." The Economist

Review:

"An assault against the idea that we control our decisions and our beliefs in the way that we think we do....A useful addition to the growing body of work arguing convincingly against the idea of the rational human brain." The Daily Beast

Review:

"Mlodinow thinks in equations but explains in anecdote, simile, and occasional bursts of neon....The results are mind-bending." Fortune

Review:

"Mlodinow argues his case persuasively and with humor." The Montreal Gazette

Review:

"In a loose, easygoing style, Mlodinow combines numerous accounts of scientific studies with pop-culture references and even personal anecdotes." Kirkus Reviews

Review:

"Mlodinow is the perfect guy to reveal the ways unrelated elements can relate and connect." The Miami Herald

Review:

"This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations...the book appeals to readers with an interest in the workings of the human mind." Booklist

Synopsis:

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world — our perception, behavior, memory, and social judgment — is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling The Drunkard’s Walk: How Randomness Rules Our Lives, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events — along the way, changing our view of ourselves and the world around us.

About the Author

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard’s Walk: How Randomness Rules Our Lives (also a New York Times Notable Book), as well as Feynman’s Rainbow and Euclid’s Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.

What Our Readers Are Saying

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Average customer rating based on 2 comments:

writermala, May 22, 2014 (view all comments by writermala)
This is a non-fiction book that reads like fiction. With the help of tests, with remarkable outcomes, Mlodinow shows us how our minds are much more than our conscious minds. Even when concrete examples prove that we are not as unbiased as we believe we are, we refuse to believe it. Mlodinow gives us examples from laboratory and real life tests as well as his own life to prove his points. For example he could show that his 88 year old mother who was hard of hearing and half bind could detect changes in his mood! The author asserts, after proving it, that "our unconscious is at its best when it helps us create a fond sense of self, a feeling of power and control in a world full of powers far greater than merely human." All in all a really worthwhile read.
Was this comment helpful? | Yes | No
Katie Newman, February 28, 2014 (view all comments by Katie Newman)
This is one of the most fascinating reads I've encountered. Neuroscience is just fascinating to anyone, we ALL have this organ that's just simply amazing.
This is the second book I've read of Mlodinow, this one is a little easier to get into (I'm also a nerd).
It can be a bit of a heavy read, nothing that re-reading a couple parts cant take care of.
Note: If you want this to be an even better experience, read Gladwell's "Blink The Power of Thinking Without Thinking" and you'll have other stories to draw from and have a different outlook.
The brain is amazing, might as well know what's going on in your own noggin.
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Product Details

ISBN:
9780307472250
Subtitle:
How Your Unconscious Mind Rules Your Behavior
Author:
Mlodinow, Leonard
Publisher:
Vintage
Subject:
Psychology-Cognitive Science
Subject:
Psychology
Copyright:
Edition Description:
Trade paper
Series:
Vintage
Publication Date:
20130212
Binding:
Paperback
Language:
English
Illustrations:
13 ILLUSTRATIONS
Pages:
272
Dimensions:
8.01 x 5.18 x 0.78 in 0.6 lb

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Related Subjects

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Subliminal: How Your Unconscious Mind Rules Your Behavior New Trade Paper
0 stars - 0 reviews
$15.00 In Stock
Product details 272 pages Vintage Books - English 9780307472250 Reviews:
"Review" by , "Leonard Mlodinow writes in a breezy style, interspersing probabilistic mind-benders with portraits of theorists....The result is a readable crash course in randomness."
"Review" by , "Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again."
"Review" by , "With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior." Daniel J. Simons, professor of psychology, University of Illinois, and coauthor of The Invisible Gorilla
"Review" by , "With great wit and intelligence, Mlodinow takes us on a sweeping tour of this [mental] landscape and the latest revelations in neuroscience."
"Review" by , "Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research...[with] plenty of his trademark humor."
"Review" by , "Clever [and] engaging....A popular-science beach book, the sort of tome from which cocktail party anecdotes can be mined by the dozen."
"Review" by , "Fascinating....Shows how the idea of the unconscious has become respectable again."
"Review" by , "An assault against the idea that we control our decisions and our beliefs in the way that we think we do....A useful addition to the growing body of work arguing convincingly against the idea of the rational human brain."
"Review" by , "Mlodinow thinks in equations but explains in anecdote, simile, and occasional bursts of neon....The results are mind-bending."
"Review" by , "Mlodinow argues his case persuasively and with humor."
"Review" by , "In a loose, easygoing style, Mlodinow combines numerous accounts of scientific studies with pop-culture references and even personal anecdotes."
"Review" by , "Mlodinow is the perfect guy to reveal the ways unrelated elements can relate and connect."
"Review" by , "This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations...the book appeals to readers with an interest in the workings of the human mind."
"Synopsis" by , Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world — our perception, behavior, memory, and social judgment — is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling The Drunkard’s Walk: How Randomness Rules Our Lives, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events — along the way, changing our view of ourselves and the world around us.
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