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Word Hero: A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever


Word Hero: A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever Cover


Synopses & Reviews

Publisher Comments:

Yes, it’s true: you can learn how to be a verbal wizard!


Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe?  Ever read a great quote and think I could never come up with anything that clever?  


Daunting as it may seem, there’s nothing mystical about witcraft.  Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.


In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work.  You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.


With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

About the Author

JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.  His previous book on language, Thank You for Arguing, has sold more than 100,000 copies.

Product Details

Heinrichs, Jay
Three Rivers Press (CA)
Reference-Speech and Debate
Edition Description:
Trade paper
Publication Date:
Grade Level:
7.95 x 5.14 x 0.72 in 0.6 lb

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Related Subjects

Featured Titles » Humanities
Health and Self-Help » Self-Help » General
Reference » Rhetoric
Reference » Speech and Debate
Reference » Words Phrases and Language
Reference » Words on Words
Reference » Writing » General

Word Hero: A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever New Trade Paper
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Product details 352 pages Three Rivers Press (CA) - English 9780307716361 Reviews:
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