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How to Write and Give a Speech: A Practical Guide for Executives, PR People, .......
Synopses & Reviews
How to Write and Give a Speech gives sound advice on every aspect of researching, writing, and delivering an effective speech, including:
-The 3-step, never-fail formula for a successful speech
-The 4 best ways to increase your chances of getting a laugh
-The 5 most important things to leave out of your speech
-The 6 best places to research your speech
-The 7 cliches that never work when introducing a speaker
-8 tips for organizing an impromptu speech
-9 ways to get good publicity for your speech
-10 survival tactics for handling a Q&A session
About the Author
Joan Detz writes speeches for executives at major corporations. Her speechwriting has earned an Award of Excellence from the International Association of Business Communicators. The author of Can You Say a Few Words?, she is a popular keynoter at national conferences. Based in Bucks County, Pennsylvania, she teaches The Joan Detz Speechwriting Series around the country-offering seminars at basic, advance, and master levels. She is professionally recognized as one of the most talented speechwriting instructors in the field.
Table of Contents
So you've been asked to give a speech ... now what? — Assessing your audience — Where and when will you speak? — How to research a speech — Writing the speech — How to make it simple — Style — Humor: what works, what doesn't, and why — Special-occasion speeches — The nitty-gritty details — Delivery — Media coverage — International speeches — Speakers Bureaus — Speechwriters: how to hire one ... how to work with one — Appendix: useful reference boooks from the author's personal library.
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