In the late 1980s, Seattle's time suddenly arrived. Microsoft, Amazon, Starbucks, McCaw Cellular/AT&T Wireless, and dozens of local dot.com startups began to drive a booming national economy. Seattle became a city of instant millionaires and brand name shopping, skyscrapers and sports franchises-- the place everyone wanted to visit, topping lists of America's "most desirable" cities. But with such wealth came consequences: overdevelopment, paralyzing traffic, racial and class divisions, and a street population of teenagers discarded by the new culture, whose rage and disaffection fueled the rise of bands such as Nirvana.

Striving to reach its ambitions, Seattle seemed to be losing the struggle for its soul. And when it hosted the 1999 World Trade Organization convention, the city's conflicted personalities clashed, as violent riots by residents and a coalition of protestors left the downtown decimated and the nation transfixed by the spectacle of globalization gone wrong.

In Seattle and the Demons of Ambition, Fred Moody uses his own background as a native son, along with wide-ranging encounters with others, to trace the growing pains of the city he loves. Profiling Bill Gates and never-quite-champion football coach Chuck Knox, a pair of ambitious entrepreneurs and a homeless sculptor once profiled in the New Yorker, grunge music superstars and the preyed-upon children of the documentary "Streetwise," Moody offers a dramatic, entertaining, and insightful portrait of the city that defined economic and technological change in the America of the 1990s

"An engrossing, sometimes horrifying, fly-on-the wall account of the men, the women, and the work of VR in the Seattle area in the mid-1990s." -- The Wall Street Journal on The Visionary Position

"Mr. Moody has done a remarkable reporting job and written a first-rate work of narrative description, rendering the look and feel of life inside Microsoft... he has succeeded admirably." — The New York Times Book Review on I Sing the Body Electronic